1. Instructor LISA Galina PhD. in Economics
Free International University of Moldova
Office Hours : By Appointment Only, Of. 229
Contact Telephone (mob.):
Contact

2. Syllabus aims and objectives
design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets.
develop the student's understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
enhance students` problem solving and decision making abilities by learning how to leverage strategic marketing analysis to inform tactical marketing mix decisions while providing them with a comprehensive framework to evaluate marketing decisions and to create successful marketing initiatives.
guide students to expand their knowledge of the marketing industry while increasing their awareness of the strategic and tactical decisions behind today’s top performing brands.

3. Learning Outcomes Knowledge Skills Competencies
Understand the role of marketing in the economy generally and within the enterprises particularly
Describe the main components of marketing policies
Skills
Adapt to the modern markets with the updated software’s and break down the informed work style
Learn practical and technical skills relevant to the industry, enabling to deal with a range of complex situations and problems.
Ability to identify and develop connections between different areas of business
Competencies
Team working
To make correct and motivated decisions
To set up correct and argued objectives
To collect statistic and marketing data

4. Prerequisites ECTS Credits: 5 Microeconomics
Applied Mathematics in economy
Academic skills and communication
ECTS Credits: 5