Water Services Trust Fund SOCIAL MARKETING 2. Focus & Levels of Intervention: From Awareness to Sales From Awareness to Sales 1 people, place, product,

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Presentation transcript:

Water Services Trust Fund SOCIAL MARKETING 2. Focus & Levels of Intervention: From Awareness to Sales From Awareness to Sales 1 people, place, product, price, participation, promotion, policy, programs, positioning, partnerships, poo, pee

Focus of UBSUP’s Social Marketing: The provision of safe sanitation facilities will only improve people’s health if toilets are well used & maintained and people have good personal hygiene That is why UBSUP’s social marketing focuses on: Triggering demand for improved sanitation & community participation Encouraging proper use & maintenance of toilets through awareness creation & training Increasing improved hand washing practices Encouraging safe & proper disposal of human waste 2

1.National level 2.Water Service Provider and town level 3.Area (community) level 4.Plot & household level Social Marketing: Levels of Intervention 3

UBSUP social marketing: From macro to micro level Awareness creation Sensitisation Marketing Sale 4 Level NationalWSPTownArea & communityPlot & household Macro MesoMicro Objective awareness creation sensitisation & marketing marketing & sale marketing, sale, and proper use KAP (1) Knowledge Knowledge Attitude Knowledge Attitude Practice Media TV & radio commercials adverts radio (Q&A) banners road shows, banners police band posters drama barazas plot visits posters, demos forms, contract

UBSUP social marketing: From macro to micro level LevelNational EmphasisAwareness creation Messages1. Importance of good sanitation (better toilets) 2. The UBSUP programme & its objectives 3. The SafiSan toilets & their advantages 4. The sanitation value chain 5. Importance of hand washing MediaMass media: TV, radio Print media: Newspapers Visibility materials: Mascot, slogan, logo, song, animation ActivitiesTV & radio (questions & answers) sessions (Q&A) Newspaper advertisement 5

UBSUP social marketing: From macro to micro level LevelWater Service Provider and/or town level EmpahsisAwareness creation > sensitisation > marketing Messages1. Importance of good sanitation (better toilets) 2. The UBSUP programme & its objectives 3a. The SafiSan toilets & their advantages 3b. How to get a safiSan toilet 4. The sanitation value chain (decentralised treatment) 5. Importance of hand washing MediaMass media: Local TV & radio, SMS messaging Print media: Banners, posters, brochures, flyers Visibility materials: Mascot, slogan, logo, t-shirts, caps ActivitiesTV & radio Q&A sessions, SMS messages Putting up billboards & banners Video presentations 6

UBSUP social marketing: From macro to micro level LevelArea level EmphasisAwareness creation, sensitisation & marketing Messages1. Importance of good sanitation (better toilets) 2. The UBSUP programme & its objectives 3a. The SafiSan toilets & their advantages 3b. How to use and get a SafiSan toilet 4. Sanitation value chain (decentralised treatment in the area) 5. Importance of hand washing MediaCommunity media: Barazas, fairs P.A. Announcements, skits Print media: Banners, posters, brochures, flyers Visibility materials: Mascot, slogan, logo, t-shirts, caps ActivitiesPA announcements, SafiSan baraza shows, drama performances Putting up billboards & banners, opinion leaders’ presentations Video presentations, visits to sewage treatment works 7

UBSUP social marketing: From macro to micro LevelPlot and household level EmphasisSensitisation & marketing Messages1. Importance of good sanitation (better toilets 2. The UBSUP programme & its objectives 3a. The SafiSan toilets & their advantages 3b. How to get and use a SafiSan toilet (detailed procedure) 4. The sanitation value chain (decentralised treatment) 5. Importance of hand washing MediaPrint media: Hand book, brochures, flyers, manuals Demonstration: Demonstration toilets, video presentations Visibility materials: Mascot, slogan, logo, t-shirts, caps ActivitiesPlot visits & meetings at plot level Handing out brochures Toilet demonstrations (using demo toilet or video) 8

UBSUP Social marketing: From macro to micro level Plot & household level activities: 9

Thank You! 10