Presentation for Tokyo PC Users Group March 7 th 2002 The one-stop solution site for Japan`s English speaking community. Copyright 2002 Sony Marketing Japan

1 Who we are 2 Our origins 3 What do we have to offer? 4 Future 5 Contact Contents Copyright 2002 Sony Marketing Japan

Sony Marketing ’ s mission is to create new markets and to provide comprehensive marketing and sales support for Sony-branded products in the Japanese domestic market. from-hanna.com was launched in order to serve the English speaking community living in Japan. We aim to provide information and services that would otherwise be prohibitively expensive to seek off-line (in terms of time, money, skill, location) for the English speaking residents of Japan. By partnering Sony group resources with non-Sony companies, we strive to provide one-stop solutions for our users. Who we are Copyright 2002 Sony Marketing Japan

Our origins The name “ Sony ” was created by combining two words. One is 'sonus' in Latin, which is the root of such words as 'sound' and 'sonic'. The other is 'sonny' meaning little son. These words were initially chosen to convey that " Sony" was a small, young group who had the energy and passion to work toward creating something special. In February 2001, Sony Marketing (Japan) Inc. established from- hanna as an English-language lifestyle support website to combine tailored information and services specifically for the English speaking residents of Japan Employees Sony Marketing- 4,750 from-hanna- 11 Our name English or England is represented by 「英」 （ Ei ） in Japanese. The character 「英」 can also be read phonetically in Japanese as “ Hana ”. In order to convey our goal, as well as to convey the familiarity of a common English/Japanese name "from-hanna.com" was chosen. Copyright 2002 Sony Marketing Japan

What do we have to offer? Site explanation and tour- Copyright 2002 Sony Marketing Japan

What do we have to offer? from-hanna exclusive - AIBO (ERC - Entertainment Robot Company) Sony Plaza - new products lines. Copyright 2002 Sony Marketing Japan

What do we have to offer? Sony Enterprise has been introducing a variety of health and athletic products over the last 20 years. Ete is a project team bringing together designers from various companies. Copyright 2002 Sony Marketing Japan

AVIC is the biggest dealer of Sony products What do we have to offer? Late April 2002 Major site update - quality - content - services and products available Future Copyright 2002 Sony Marketing Japan

Late April 2002 Future Major site update Areas - Personal insurance - Financial advice- market and investment option explanations - Visa/immigration - Buying new/used cars, auto related series - Mobile phones - Personal improvement- language, higher education, continuing education - Charity/volunteer opportunities and promotion - Community events Copyright 2002 Sony Marketing Japan

This year Future - Both domestic and international travel - Products from a wider range of firms - Various application/contract etc simplified- in English - Expanded language section for Japanese study - Expanded education section- specifically for schooling options, education for special needs, special courses - Expanded career/business related information and services - Community Copyright 2002 Sony Marketing Japan

Please address any questions or inquiries to - Justin Ellis Sales and Marketing from-hanna Network Business Group Sony Marketing (Japan) Inc Tokyo Japan Tel Fax URL- Contact Copyright 2002 Sony Marketing Japan