Marketing Edinburgh Ltd Sue Stuart, Director of Operations Marketing Edinburgh Ltd.

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Presentation transcript:

Marketing Edinburgh Ltd Sue Stuart, Director of Operations Marketing Edinburgh Ltd

Marketing Edinburgh ‘Strands’ LIVE Edinburgh ranked top in UK and 8 th in Europe in terms of quality of life offered (Cushman and Wakefield report 2011)

Marketing Edinburgh ‘Strands’ INVEST & WORK UK’s largest financial centre after London Crowned the Best Large City of the Future & Best Large City for Foreign Investment (FT magazine 2012/13)

Marketing Edinburgh ‘Strands’ VISIT Favourite UK City for 11 th year running in Guardian/Observer Travel Awards UK’s most favoured city after London in which to hold an international association conference – world ranking – 38 th

Marketing Edinburgh ‘Strands’ STUDY Edinburgh placed second in MSN’s 2012 top 10 university cities

Marketing Edinburgh’s Role Weave strands together in a holistic way via our destination strategy Communicate our vision in a clear concise and consistent manner to ensure buy-in of interested parties Deliver strong leadership and co-ordination for city promotion under the ‘Inspiring Edinburgh’ global campaign – currently under development