Save Lyon-Martin Fundraising Strategy Report-back Developed May 7 th, 2011 with help from Grassroots Institute for Fundraising Training (GIFT)

Accomplishments Raised $500K in 3 months, $367K came in 7 weeks Created the largest, most engaged donor base in Lyon-Martin history Fostered a horizontal and effective working relationship Increased patient giving full cost of visit Increased awareness of Lyon-Martin Most of the money raised is grassroots, hundreds of donations at $20, $50, $100 levels Our donors are our community – we didn’t rely on major donors

How was it done? Events – Performances – Bars – Raffles, Auctions Street Canvassing Phonebanking donors Media coverage Facebook appeals to current donors s to friends/family Donation cans at businesses Online auction Personal major asks to businesses Foundation grants

Future Fundraising Possibilities Dine-around event Peer to peer asks Viral video Direct mail Sustainer program Signature large event Matching gifts Major donor asks Workplace giving programs Grantwriting

$150,000 or bust! Group goal – Recruit 200 people to fundraise on behalf of Lyon-Martin – Broken down: 20 SLM, board & staff members recruit 10 fundraisers each Individual goal – Each fundraiser is charged with getting 15 people to donate a total of $500 – Broken down: 1 person gives $100 4 people give $50 10 people give $20 15 people give $500 total

Queers nationally & internationally Local hospitals Legislators/Political officials Queer media Women’s/Gender Studies Depts. LGBT medical workers Allied organizations Estranged donors Foundations/philanthropy Queers in the Bay Vendors – supply companies, labs, pharmacies Family and Friends of Patients Former Interns & staff Currents Donors & their friends and family Current & Former Board Members Patients who we plan to target Stakeholders

Key Points Messaging Why is the organization in financial crisis? – Focused on short term survival rather than long- term sustainability – Lack of leadership at the highest levels – Failed to grow financial/business capacity to keep up with growing medical model – Lack of transparency with important stakeholders

Key Points Messaging What are you doing to get out of the hole and become stable? – We are stepping up to the rapidly changing healthcare landscape Use this as an opportunity to educate about healthcare reform on the horizon – We have new administrative staff and board leadership, as well as huge community buy-in There is now a melding of the community on board to hold process accountable – We are developing a strong business plan and restructuring systems of transparency to all stakeholders

Key Points Messaging Who is leading this effort? Who else is giving? – This is a full-on community effort – including members of SLM, the board & staff, patients, friends, family and allies. – Donors are giving at all levels – just like you!

Key Points Messaging Will the mission and population served change? – We have a commitment to serving women, and the LGBTQ community including transgender and gender non-conforming populations. – To keep offering our services to those who are un- and under-insured, we must be able to rely on a wide base of community support. – We will stay true our mission as a feminist queer clinic. Same population, larger base of support.

Key Points Messaging Will you be back next year with another crisis? – We are developing a solid donorbase of sustainers to ensure that we will be less vulnerable to shifts in outside funding.

Our Fundraising Plan Action StepsWhenWho Create Plan & ManageMayNikki Create Campaign Messaging & Materials MayPike Plan event & ManagerMayMelyssa Thank donors & Fundraisers, Motivate & Communicate May – SeptMitchel Recruit Fundraisers, Manage Recruitment JuneManish Get sponsorships/AdsJune – SeptCheryl & Kate Keep Track of Donations & Goals July – SeptKara Celebrate!SeptLindsay, Cheryl & Mitchel Report out Accomplishments Sept – OctEric