Why Zero Waste? Stephanie Barger Founder and Executive Director Earth Resource Foundation Stephanie Barger Founder and Executive Director Earth Resource Foundation

Why Zero Waste? The environment Economic & legal Business’s internal benefits Social trends

The Environment

Economic & Legal

Wasteberg Municipal Waste is the tip of the “Wasteberg” Upstream Manufacturing Waste is 71 times greater Source: Kevin Drew, San Francisco

Provide Incentives Before Ban or Mandate Eliminate Waste by Designing Out of Products and Processes Foster Sustainable and Green Businesses Retailers Take Back Difficult to Recycle Materials Resource Recovery Park Producer Responsibility Expand City Outreach & Technical Assistance and Lead by Example Jobs from Design & Discards Empowered Consumer The Zero Waste Economy Designing a Full-Cycle system – Upstream and Downstream

Legislative Mandates

AB 939 (need names of bills or man component) AB32 Mandatory Recycling

Business Internal Benefits

Zero Waste saves money Toyota - $1 million recycling - $13 million from switch to reusable containers

Zero Waste saves money Albertson’s (261 SoCal locations) - $965K in 12 months from OCC recycling alone

Zero Waste saves money Ricoh (Orange County only) - $2 million first year of reaching 90% - $4 million in 4th year

Social Trends

Consumer Intentions Write letters, or phone government officials to urge them to take action to reduce global warming Buy the products of companions that are taking steps to reduce global warming Punish companies that are opposing steps to reduce global warming by NOT buying their products More frequently than now Activism intentions over the next 12 months “Climate Change in the American Mind” Study – Yale Project on Climate Change and the George Mason Center for Climate Change Communication 13% 40% 40%

Social trends toward Zero Waste Municipalities are moving to Zero Waste - To date, 35 cities have adopted Zero Waste Policies Employee Recruitment - ????????????????

Why Zero Waste Certification?

Credible point of differentiation Establish Best Practices Setting the Highest Bar for Zero Waste No reinventing the wheel

Recognized Eco-Labels

Examples of inappropriate use of Zero Waste term Protecting the Brand Highest and best use Waste to energy

Why Earth Resource Foundation?

To create a solid foundation that advances the integrity and credibility of Zero Waste

The Plan Develop a new Zero Waste Certification nonprofit

Certify businesses as Zero Waste Conference continuation Professional Accreditation

The Plan Develop a new Zero Waste Certification nonprofit Follow US Green Building Council Model

Proven model - Membership (Corporate & Individual) - Certified Professionals - Certified Buildings/Businesses - Conferences

The Plan Develop a new Zero Waste Certification nonprofit Follow US Green Building Council Model Become the Zero Waste standard

Zero Waste International Alliance 10 Zero Waste Business Principles

The Plan Develop a new Zero Waste Certification nonprofit Follow US Green Building Council Model Become the Zero Waste standard Build an exceptional Advisory Board

Zero Waste Industry Leaders

Strengths Organizational Partners/Collaborators Proven track record A leader in setting innovative policies A century of experience

Opportunities No break out standard Tap into an existing demand Huge market potential

Huge Market Potential Medium sized firms in the US NO. OF EMPLOYEESFIRMSESTABLISHMENTS 20 – 99 employees 526,355692, – 499 employees 86,538330,447 October 1, 2008 U.S. Chamber of Commerce

Huge Market Potential 71 % of firms want to improve brand strength and goodwill through Environmental Sustainability Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group

Plan Details Milestones Revenue projections/Streams ROI

Milestones Month 0:Program Development Begins Month 6:Begin Business Certification Launch Membership Program Year 1:Secure additional funding from Industry Partners 00 Corporate Members – 00 Individual Member Year 2:Begin Professional Accreditation 00 Corporate Members – 00 Individual Member Year 3:Begin Conferences 00 Corporate Members – 00 Individual Member

Revenue Projections YEARCERTIFICATIONACCREDITATIONCONFERENCETOTAL 1$100,000$0 $100,000 2$200,000$100,000$0 $300,000 3 $250,000 $850,000

ROI ??????

Meeting Schedule Nov. 00, 2010Kickoff Scope and Parameters Jan. 00, 2011Industry Specifications Feb Development of Program Mar. 00, 2011Program Branding Apr. 00, 2011Final Review May. 00, 2011Launch

Next Steps