1. B Corporations Inner City Advisors-East Bay Community Foundation July 10, 2008

2. A Little History Bootstrap to $250 MM Great place to work Sold in 2005 What’s Next? New Company Fund Infrastructure Play: B Lab

3. Infrastructure Play Three elements missing preventing market acceleration: –Standards –Legal Framework –Collective Voice

5. What’s a B Corporation? A new type of corporation that uses the power of business to create public benefit B Corporations: –Meet high performance and legal standards –Build collective voice for ‘good companies’

6. Is Anyone Doing This? 120+ Certified B Corporations $900M+ marketplace Diverse group of leaders –30+ industries –Local, national, global –Addressing diverse needs poverty, climate, health, education, community, environment, etc

7. Standards B Ratings System –Impact Assessment Tool Comprehensive and transparent Rigorous, yet doable –B Resources Management tool to improve performance –B Report Comparable S&P Ratings for soc/env performance –Governance Dynamic (V1.0, 2.0, etc) Industry Specificity Independent Standards Council

8. Legal Framework Shareholder to Stakeholder Business –Legal Structure for Beneficial Businesses Works within current corporate law Expands the responsibilities of the corporation to include the interests of stakeholders –Functionality Reduces liability for directors Expands rights of shareholders Increases sale options –Built to Last Can survive new management, investors, owners

9. Collective Voice Unifying Ingredient Brand –Unites social enterprise and sustainability movements –Makes good easy Consumers Investors Employees Suppliers Policy Makers –Significant market with minimal presence (20k/$40B)

10. Why Does this Matter? Creating a new sector of the economy –A new way to do business using the power of capitalism to address pressing social and environmental issues –Government and nonprofit sector are necessary, but insufficient –Business drives everything (77% US GDP) Vision –Federally recognized corporate structure (2944) –C Corps, S Corps and B Corps Tax incentives Procurement preferences Investment preferences (RIIC; B Corp Capital Partners) BX (public stock exchange for B Corps - UK-SSE) –A sector as large as the nonprofit sector today

11. But What’s in it for Me? Differentiate your business Maintain mission Access B Corp Service Partnerships (i.e.Salesforce, GOOD Business) Influence the market beyond the success of your individual company