CVB Funding New ways of raising money Bente Bratland Holm Norway Convention Bureau

-21 members ( destinations, hotel chains, venues, airline) -No official funding from the government -Staff: 3 persons -Original budget from membership: € -New budget after finding new sponsorship: €

Case: We need more funding ! Airport authority in Norway = Avinor –Makes a lot of money on tax when flights are arriving the country –Growth of low cost airlines - good business for Avinor! –Avinor wanted to re-invest some of the money in the travel industry

Sent out tender to the travel industry for a 3 year cooperation project We had to sell them a message of money We need euro Target new passengers Avinor makes 15.6 euro per passenger in tax = € to Avinor.

Results and positive spin offs 2007: new passengers 2008: new passengers Avinor - positive image in the industry The project has created a strong cooperation among our members Invest together in: - advertising - fam trips - campaigns - etc. ””Light show” - by mother nature

Thank you for the attention - NCB and partners