Website Usability Evaluation

Our Service  Perform an in depth evaluation of the website  Offer a service to web designers and business owners  Provide feedback on how the website can be improved  Offer a range of packages to suit customer needs.

Our Service The main areas which we look at are : Home page content review Structure and design/aesthetics Navigation and layout Search Engine Optimisation Usability / user friendliness Accessibility Functionality (if applicable)

Innovation  Not an entirely new idea  Mark of certification given to approved websites.  Offer a subscription service to web designers, for a fixed fee, any number of websites reviewed.

How our business will benefit the Customer  Propel our clients to new levels and enhance their online presence  Our service will provide the customers with an in-depth analysis of their website.  Our service will aid the customer in developing a website of the highest standard.

How our business will benefit the Customer  Our service will provide web-designers with an additional seal of approval.  The customers website will see a dramatic increase in their traffic – leading to increased revenue.  Discover new marketing opportunities for the customers business.

How our business will benefit the Customer  What the customer gets from our service? Basic Package: 7 point usability analysis Custom Package: The customer can adapt our service to suit their needs Premium Package: Comprehensive package which includes a follow up

Target Market  Businesses who’s websites are not performing satisfactorily  Online Companies who want to increase site traffic and revenue  Website designers who want to add third party approval to their sites  Older websites who want to modernise  47 million new websites registered every year

Competitors  Relatively few competitors exist  Large number specialising in SEO or Usability separately  Few offer a holistic website evaluation, which we aim to provide  Concentrating on the Irish Market for the first 2 years

Expansion  When established in the Irish market: Expand into global market Establish/Acquire a web development sector of the company Build up the brand recognition of the company

5 year Plan  Year 1 – Establish ourselves in the Irish Market  Year 2 – Strengthen our position in Ireland  Year 3 – Expand into a European market  Year 3 – Establish web design branch company  Year 4 – Expand to Global Market  Year 5 – Revenue of €500,000

Revenue Mechanisms  Initial Start Up Costs Initial Technology Development ○ Domain Name ○ Website Development ○ Hosted Account Advertising Fees/ Marketing

Revenue Mechanisms

 Expected Revenue Initial start up cash ○ €2500 from each partner Aiming to get 40 customers in the first year ○ 75% to take the basic package. ○ 25% split between the other two packages.

Revenue Mechanisms

Revenue Mechanism  Expected Costs For Expansion Advertising Staff Technology New Office

Revenue Mechanism  Expected Revenue After Expansion Aiming to get 1000 users by 3 year We hope that 50% of our customers will be using us to develop their sites