Contents Regional Travel Options Bicycle Friendly Policies Potential for Converting Drive Alones Bicycling + Health and Wellness What is ZAP Twin Cites Health and Wellness Applications Data Collection and Administration Bicycle Commuting Counts

Downtown Minneapolis Employment: 139,500 One dot = 25 workers Commuter Characteristics 26% within 5 miles 29% 5-10 miles 23% miles 12% miles 3% miles 7% 25+ miles

Bicycle Friendly Policies Health/Wellness Transportation Development Programming that Leverages Policies

Potential for Converting Drive Alones Greatest potential for conversion among alternative modes are carpooling and biking Of those who currently drive alone, one-fifth indicate that they would be somewhat likely or very likely to try carpooling (20%) or biking (20%) in the next year. (240,000 commuters) 15% exclusive - transit (180,000 commuters) Source: Metro Transit – State of the Commute Survey – 2012

BICYCLING + HEALTH AND WELLNESS Actively encourages 464 employees to bike to work. Provides a $110 employee credit for bicycling to work. Followed 115 employees over 3 years.

What is ZAP Twin Cities? First of its kind implementation of RFID technology to track and reward bicyclists. Public Private partnership between Dero, U of M, St Paul Smart Trips and Minneapolis Commuter Connection. Funded through one time Congestion Mitigation and Air Quality grant. Promotes bicycling into downtown Minneapolis, downtown Saint Paul and the U of M.

GET TAGGED A tamper-proof RFID tag is installed by program staff on a participants bicycle wheel.

GET ZAPPED Participants ride past a ZAP reader installed along streets and trails. Riders must pass within 5-15 feet of a reader. Readers will only count one ZAP per day.

38 ZAP readers in Minneapolis, St Paul and the U of M

GET REWARDED Participants win an automatic prize once they have ZAPPED their ride 10 times. Each month after that participants that ride 8 times are eligible for monthly prize drawings.

MONITOR EMPLOYEE ACTIVITY

HEALTH AND WELLNESS APPLICATIONS Provides easy-too-implement, cost-effective health and wellness program. Offers built-in participation incentives. Does not rely on self-reporting—trips are tracked based on actual usage. Provides reliable data on trips, emission reductions, money saved and calories burned. Encourages improved employee fitness, health, productivity and savings on transportation costs.

HEALTH AND WELLNESS APPLICATIONS =

Data Collection and Administration Education courses will be paired with program to encourage safe and confident cycling. Program requires one-on-one interaction to tag bikes and provides opportunities for engagement and encouragement. Pre-registration survey and annual program analysis. Data will be made available to the City, County, State and Universities.

Bicycle Commuting Counts U of M – January 2012Minneapolis – August 2012St Paul – September 2012

Andrew Rankin Commuter Connection US Bank Plaza Skyway 220 S 6 th St ext. 205