Quikr India Private Limited operates as a community classifieds Website. The company enables people in the same city to meet, trade, share ideas, and help in various areas, such as household goods, cars and bikes, services, real estate, jobs, and matrimonial. The company was formerly known as Kijiji India Private Limited and changed its name to Quikr India Private Limited in June, The company was incorporated in 2005 and is based in Mumbai, India. Quikr India Private Limited is a former subsidiary of eBay Inc.
Founded in 2008 by Pranay Chulet and Jiby Thomas, Quikr was originally started as Kijiji India. Quikr was launched because they saw the need for a place where the local community within a city could come together, meet, trade and help each other in many ways. To date, the firm has raised $50 million in five rounds of funding from Warburg Pincus, Norwest Venture Partners, Matrix Partners India, Nokia Growth Partners, Omidyar Network and eBay. Recently, its co-founder Jiby Thomas quit to launch a digital marketing company called Web Butter Jam.
focuses on the consumer to consumer (C2C) model as well as the business to consumer (B2C) model, both of which work very well for Quikr. While the C2C model helps connect individual buyers and sellers, the idea behind the B2C model is to help small businesses grow their businesses on the strength of our platform. They Say “Our site takes care of one of the key challenges SMBs face in India - marketing.” Three Major Source for customer base 1. word of mouth 2. search engines 3. marketing
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There are two different ways of looking at this business; one is the media business, where you basically take money from advertisers. Second is where you get a little closer to the transaction, and still not getting in the way of it. That’s when you start looking at featured listings or leads for small businesses. Quikr is testing customer leads. Now Quikr is drawing over half of its revenue from premium listing & lead generation for businesses.
Grown 5 times in terms of $ in Currently growth is accelerating and the annual figures will be in double digit in million dollars…. And its just a START! Currently at 30 million page views
They are aspiring to reach 100 million unique marks in 2 – 3 years of time. Quikr helps small enterprises like tiffin services and travel agents to grow their business. It also helps women entrepreneurs launch their businesses, helps students locate education opportunities and get employment. And along the way, it has evolved its business model as well. Focused on growing our user base to focusing on user base growth as well as monetisation
The fight for supremacy in the online classifieds space has intensified recently, with aggressive mass media marketing of the two key players – OLX and Quikr.OLXQuikr The companies The sites Mobile apps
Build on its mobile business that will form an important part of its growth Plans to expand to more cities and cover more categories in the horizontal classifieds space Make significant investments in its product and technology Continue to market more aggressively Moving to job provider market
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