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Brought to you in association with Implementing a successful E-Commerce Strategy – By Small Business Resource Ltd

Brought to you in association with What Are Your Goals? Are you planning to start a new business or sell a young one (e.g., getting the idea, the capital, the buyers, the infrastructure, etc.) Or trying to integrate the Web into an existing business (e.g., resolving channel conflicts, interfacing with legacy systems, enhancing products/services, changing image, changing staff, etc.)

Brought to you in association with What if…..... you want to start your own dot com and go public as quick as possible …what should you consider?

Brought to you in association with Internet IPO Performance Broad-based Net IPO frenzy subsiding But Net infrastructure companies are still doing well Source:

Brought to you in association with Internet IPO $ Volume Dollar volume of Net IPOs subsiding in 2Q00 Cash for just anything.com is not as readily available Investors more interested in building value and ROI Source:

Brought to you in association with IPO Considerations But, you can probably still get funding if…. You have a solid business plan Your concept is revolutionary Your ROI is swift Your management is seasoned You are willing to put your own assets in the game And you know somebody...

Brought to you in association with Let’s say…...you want to use the Net to build an existing business… …how should you go about it?

Brought to you in association with CEOs: Impact on Business... 57% say Net has changed their company business 72% say they are active in eBusiness Source: In July, 2000, A. T. Kerney surveyed 251 CEOs and reported that:

Brought to you in association with...CEOs: Impact on Business 37% say new direct sales channel is Net’s main advantage 13% site new service delivery mechanism Source: If you are

Brought to you in association with...CEOs: Impact on Business Source: 31% plan to use Net to provide better customer service 24% plan to use Net to improve their internal processes

Brought to you in association with...CEOs: Impact on Business Top CEO Priorities: CRM ERP eCommerce Source:

Brought to you in association with Effective Ways to Use the Net Mass Advertising Communication with Employees Communication with Vendors Communication with Customers Corporate Image Enhancement Enhancements in Customer Service Levels Cost of Doing Business Distribution of Sales Material Market Research on Customers & Prospects Employee Recruiting Press Releases/ Publicity Campaigns Assessment of Effectiveness of Offline Ads Accumulation of Mailing Lists Delivery of Preferred Customer Programs Reductions in Customer Support Costs Accumulation of Qualified Sales Leads Accumulation of Competitive Market Research

Brought to you in association with Strategic Considerations Who has access to the Web? Source:

Brought to you in association with Who is spending money on the Web? Source: Strategic Considerations

Brought to you in association with How much is being spent on the Net? Strategic Considerations

Brought to you in association with How many small business are making $ on the Web? Source: Strategic Considerations

Brought to you in association with How do employees use the Web? Source: Strategic Considerations

Brought to you in association with What industries are online? Source: Strategic Considerations

Brought to you in association with Summary In Property (or real estate) or retail selling, its… Location, location, location On the Web its… Plan the work then work the plan Build value in from the start Make money the old fashioned way--earn it.

Brought to you in association with Reasons to join To get FREE marketing content To get free downloads To get discounts on our services To get access to our resource centre Many other Powerpoints in this series in the members area