1. Online Advertising Models – By Small Business Resource Ltd

2. E-Mail Advertising Unsolicited commercial e-mail (UCE or spam)
Opt-in or solicited
Ad supported
HTML mail with banner ads
Sponsoring discussion lists

3. Web Advertising Classified ads Banners Buttons Chat
Associates programs
Paid hyperlinks
Content sponsorship
Web site as advertisement
Push technology
Interstitials

4. Pricing Online Ads CPM--Cost per 1,000 impressions
Buys often require a minimum number of impressions (say, 50,000)
$5 to $85 CPM
CPC--Cost Per Click
Results oriented
Discounts brand and image building
Ad quality determines click through

5. Pricing Online Ads
Flat Fee
Tied to period of time, not to impressions or click through
Examples:
Service directories (e.g., campground listing for $300 per year)
Some hypertext links
Premium placements on a site or search engine

6. Pricing Online Ads Amazon.com Barnes and Noble Microsoft
CPT--Cost Per Transaction
Pay only when the advertisement concludes in a sale
Higher commissions
Examples:
Amazon.com
Barnes and Noble
Microsoft

7. Pricing Online Ads
CPM vs. CPC vs. Flat Fee vs. CPT: When should you use each method?
Flexibility is the key
What are your goals?
What are the industry trends?
Hybrids (e.g., CPM with a guaranteed click-through of, say, 2%)

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