2006 Census MRIA May 24, 2007 Anil Arora

2 Pressures to change for 2006 Privacy issues (local enumerator) CCRA automation efforts and impact on capture of Census data Internet option (GOL and public expectations) Recruiting large decentralized workforce Timeliness improvements Environment

3 Lessons learned Recruitment Procurement Clustering of responses on Census Day Deadline Co-ordination of communications initiatives with collection activities Confidentiality and security

4 Response Distribution by Mode of Response Mode of Response Response % Mail63.1 Internet18.5 Field NRFU16.2 CATI2.2

5 Internet Penetration

6 Internet Returns

7 Internet Response by Province/Territory

8 Household size

9 Internet Response by Type of Questionnaire Type of QuestionnaireInternet Short 2A79.6 Long 2B20.4

10 Initial Quality Rejection Rate by Mode of Response and Type of Questionnaire Mode of Response Short 2A (%) Long 2B (%) Mail Internet2.55.7

11 Response Comparison (%) Mode of Response Push Sample (20,000) Control Sample (20,000) Total Census (≈ 11.9M) Mail Internet Field NRFU CATI

12 3 follow-up surveys Conducted in the summer and fall of 2006 to evaluate the Internet collection method to help improve this option for future censuses. understand the Internet response process without a paper questionnaire, evaluate the satisfaction of those who used the online version

13 Results Reaction to the letter positive (70%) Most respondents had high speed (90%) 21% had some difficulties 82% used Internet every day Of those respondents who did not use internet 10% were not aware of the option 14% lack of skill/not interested/no computer

Population and Dwelling Counts March 13, 2007

15 Higher population growth than in previous intercensal period

16 Fastest growing population among G8 countries to 2006 Russia

17 Canada’s population has nearly doubled in 50 years 31,612,897 16,080,791

18 Higher population growth in most provinces and territories Canada 2001 to 2006

19 Ontario Population growth in Ontario represents half the population increase in Canada Other than Alberta, Ontario is the only province with a population growth (6.6%) higher than the national average (5.4%) Similar population growth compared to the previous intercensal periods

20 Urbanization continues Proportion of Canadians living in urban areas, 1901 to 2006

21 Majority of Canada’s population growth took place in CMAs The 33 census metropolitan areas (CMAs) now house more than two-thirds (68%) of Canadians Population growth in CMAs is higher than the national average (6.9% versus 5.4%) Six CMAs of one million or more inhabitants: Toronto, Montréal, Vancouver, Ottawa - Gatineau, Calgary and Edmonton

22 Six of the 15 fastest growing CMAs in the Greater Golden Horseshoe Population growth between 2001 and 2006 Canada

23 Urban spread in Canada Population of metropolitan areas continue to spread Within CMAs, central municipalities grow more slowly (4.2%) than peripheral municipalities (11.1%)

24 Mid-size urban centres (census agglomerations) 111 mid-size urban centres (CAs) in Canada Home to 4.1 million Canadians Lower population growth rate than the national average (4.0% versus 5.4%) Seven out of the top eight fastest growing CAs are located in Alberta The five fastest declining CAs are located in northern British Columbia

25 Small towns and rural Canada Home to 6 million Canadians Slower population growth than the national average (1.0% versus 5.4%) Higher population growth for rural regions located close to a metropolitan area (4.7%) Population of remote rural areas is nearly stable (-0.1%)

Census releases July 17, 2007: Age and sex September 12, 2007: Marital status, families, households, housing December 4, 2007: Languages, mobility, migration, immigration, citizenship January 15, 2008: Aboriginal peoples March 4, 2008: Labour, place of work, commuting to work, education, language April 2, 2008: Ethnic origin, visible minorities May 1, 2008: Income, earnings, shelter costs