Pintels By, Cassie Milligan Rachel Sullivan Mariah Crumpler

What is it? Can be any color Can be any color Goes on: Goes on: Walls Walls Tables Tables Flooring Flooring Lighting Lighting Windows Windows

Positioning Sophisticated high middle class Sophisticated high middle class Early 20s Early 20s College College Creative Creative Artistic Artistic Big houses Big houses Large apartments Large apartments

Cont... Competitors: Competitors: Ikea Ikea Furniture Connection Furniture Connection Lay-Z Boy Lay-Z Boy Between Lay-Z Boy and Ikea Between Lay-Z Boy and Ikea Why? Why? Stay close to them Stay close to them Make new deals Make new deals Stay on top of sales Stay on top of sales

Market Research Made surveys Made surveys Go on internet Go on internet Find locations Find locations Idea of appropriate target market Idea of appropriate target market Focus groups Focus groups Test out product Test out product Determine if easy or not Determine if easy or not

Results Certain colors more appealing Certain colors more appealing Make product accessible to small living spaces Make product accessible to small living spaces Moderate thinkers for puzzles Moderate thinkers for puzzles Mostly people with some time on their hands Mostly people with some time on their hands Likes different hobbies Likes different hobbies

Cont...

Packaging Packaging will be small and easy to handle Packaging will be small and easy to handle Transparent tissue paper to strike the customers interest Transparent tissue paper to strike the customers interest Environmentally safe Environmentally safe Moderately difficult to open Moderately difficult to open Safety for children Safety for children

Packaging cont… Light weight and durable Light weight and durable Sold in groups inside the packaging Sold in groups inside the packaging Different colors in different boxes to fit needs of customer Different colors in different boxes to fit needs of customer

Label Colorful Colorful Stand out from other competitors Stand out from other competitors Big letters Big letters Shows different shapes Shows different shapes Also shows different sizes and styles of the pintels Also shows different sizes and styles of the pintels

Label warning Choking hazard for children under the age of three Choking hazard for children under the age of three

Label Directions Use for just about anything! Use for just about anything! Covering tables Covering tables Coffee table Coffee table Placemat Placemat Flooring Flooring Wall décor Wall décor Mouse pad Mouse pad Light décor Light décor Window decorating Window decorating and more! and more! Stick longest side in two inch cylinder put together Stick longest side in two inch cylinder put together Make as long as you want. Make as long as you want. ENJOY! ENJOY!

Pricing Around 25 dollars for about 50 pintels Around 25 dollars for about 50 pintels Around 30 dollars for the price of competitors Around 30 dollars for the price of competitors Strategy of introductory price Strategy of introductory price Seasonal discounts Seasonal discounts Make prices drop during warmer seasons Make prices drop during warmer seasons Gradually prices go up during winter Gradually prices go up during winter

Promotion Personal Selling- Personal Selling- Approach customers more direct Approach customers more direct Personally showing how product works Personally showing how product works More up front about things More up front about things Mass Selling- Mass Selling- More specific group More specific group Sell to them to more larger scale Sell to them to more larger scale Expose our product more Expose our product more

Promotion Cont… Publicity/P.R.- Publicity/P.R.- Show product on television Show product on television Good Morning America Good Morning America Martha Stewart Martha Stewart Oprah Oprah On news channels On news channels Someone seeing product unintentionally make own opinion on product Someone seeing product unintentionally make own opinion on product

Promotion cont… Sales promotion- Sales promotion- Make coupons Make coupons Go out to the public Go out to the public Give free trials to test product Give free trials to test product Focus more on personal selling Focus more on personal selling Why? Why? More direct with customers More direct with customers Answer all questions Answer all questions Help create ideas Help create ideas Help them get started Help them get started

Promotion cont… Focus least on Sales Promotion Focus least on Sales Promotion Why? Why? Don’t think it will really work Don’t think it will really work Has to be exposed a lot more Has to be exposed a lot more

Distribution Sell our product directly Sell our product directly Sell in small quantities Sell in small quantities Higher the prices Higher the prices Focus on one demographic Focus on one demographic How to get them on site? How to get them on site? By unique name By unique name Put out in designer magazines Put out in designer magazines

Distribution cont… Wouldn’t need middlemen Wouldn’t need middlemen Why? Why? Our product it unique Our product it unique Not everyone has it Not everyone has it Not have a lot of competition Not have a lot of competition

Closing… Should invest in this product because- Should invest in this product because- New New Different Different Fun Fun Exciting Exciting Multiple uses Multiple uses Make it your own and personal Make it your own and personal