2. 3 Steps to Peer Editing There are three important steps to remember when you are peer editing another student’s writing. Step 1 – Compliments Step 2 – Suggestions Step 3 - Corrections

3. STEP 1 Compliments Always start your peer editing with compliments! Tell the writer what you think he or she did well: I really loved your topic I think you used a lot of good details I liked when you used the word ______ My favorite part was ________ because… This was really fun to read because… I liked the way you_________…

4. STEP 2 Suggestions Making suggestions means giving the author some specific ideas about how to make his or her writing better. Remember – stay positive and be specific! Instead of, “It didn’t make sense,” say, “If you add more details after this sentence, it would be more clear.” Instead of, “Your word choice was boring,” say, “Instead of using the word good, maybe you can use the word exceptional.”

5. STEP 2 Suggestions Here are some areas that you may want to make suggestions about: Word choice – Did the author choose interesting words? Using details Organization – Can you understand what the author is trying to say? Is it in the correct sequence? Bold section headings; aligned with the guidelines Grammar/spelling Topic – Does the author stick to the topic or talk about other things that don’t really fit? Unity (font, writing styles need to project unity) Word – processed; same size and font throughout

6. STEP 2 Suggestions Here are some areas that you may want to make suggestions about: Avoid personal pronouns; this is a fact-filled report so instead of “I” or “My” refer anything you did as “the researcher…” Bold section headings; aligned with the guidelines Label all charts and tables Submitted in a report folder

7. STEP 3 Corrections The third step in the peer editing process is making corrections. Corrections means checking your peer’s paper for: Spelling mistakes Grammar mistakes Incomplete or run-on sentences Missing section content

8. Things to Remember… Stay positive – Try to make suggestions and corrections in a positive way. Be specific – Give the author specific ideas on how to improve his or her writing. Complete all 3 steps – compliments, suggestions, and corrections.

9. Now let’s try it! Now, we’ll look at the marketing plan. You should have a draft (that is not your own). Please be sure to mark in the folder who the work was peer edited by. This section should include: It should have detailed information on each of the 4 P’s (Product, Price, Place & Promotion)

10. Product How does the product meet the marketplace needs? What are the primary features/benefits of my product? What are the elements that make my product special? Describe your USP (unique selling proposition). How are my products different than my competitors? How will I position my product? Discuss specific strategy (ie, By price? In relation to competition? etc.)

11. Place Where will the product (or service) be sold? Will it be sold directly to the customer or will an intermediary be utilized? Is the location appropriate for the target market? Will the product have a Web presence (use the Internet to sell goods)?

12. Price Are the pricing considerations appropriate for the target market? What motivates customers who will buy the product? (Are they price-sensitive? Are they status conscious?) Can the product (or service) compete on the basis of price? How will outside factors affect the price strategy? What will the primary strategy be? Be specific (Cost based, demand based, psychological pricing? Etc.) Is the product priced to be profitable?

13. Promotion What is the brand name, personality/characteristics, USP & positioning strategy? What is the communication objective for your brand? Discuss strategies to create brand identity? Is there a central promotional theme/message (slogan) that is integrated throughout all of the marketing efforts (tied to the communication objective). Discuss execution of your promotional goal(s)? What media forms are being used and why are they the best for reaching the target market?