The Era of the Cloud OS: Transform the Datacentre System Center Marketing 4/21/2017 Stuart Leddy System Center Lead Microsoft UK © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Transformational trends 4/21/2017 Transformational trends Cloud computing Consumerisation of IT Compute Storage Network New social and app patterns Data explosion

Modern platform for the world’s apps 4/21/2017 Modern platform for the world’s apps Transforms the datacentre Enables modern apps Unlocks insights on any data Empowers people-centric IT Cloud OS

What makes the Cloud OS unique Flexible development Unified management Common identity Integrated virtualization Complete data platform Customer Windows Azure Service provider

Modern platform for the world’s apps 4/21/2017 Modern platform for the world’s apps Cloud OS

Windows Server Management Marketing 4/21/2017 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Server 2012 Cloud Optimise Your IT TOP TEN FEATURES Beyond virtualization The power of many servers, the simplicity of one Every app, any cloud Modern workstyle, enabled Hybrid applications TOP TEN FEATURES Enterprise scale and performance for the largest workloads Shared- nothing live migration Low-cost, highly available, file- based storage Windows PowerShell 3.0 Simplified, feature-rich Virtual Desktop Infrastructure (VDI) Dynamic Access Control Multitenant, high-density websites Hyper-V Network Virtualization Hyper-V Replica

Key Hyper-V Advantages over VMware vSphere 5.1 Windows Server Management Marketing 4/21/2017 Key Hyper-V Advantages over VMware vSphere 5.1 Capability Resource Windows Server 2008 R2 Hyper-V Windows Server 2012 Hyper-V VMware vSphere 5.1 Ent Plus Scalability, Performance, Density Active Virtual Machines Per Host 384 1,024 512 Memory Per Virtual Machine 64 GB 1 TB Virtual Processors Per Virtual Machine 4 64 Maximum Nodes Per Hyper-V Cluster 16 32 Maximum Virtual Machines per Hyper-V Cluster 1,000 8,000 3,000 SR-IOV with Live Migration Support No Yes Storage Native 4KB Disk Support Maximum Virtual Disk Size 2 TB 64 TB Encrypted Cluster Storage Secure Multitenancy Open Extensible Switch Closed Resource Metering Chargeback Req. Flexible Infrastructure 1GB Simultaneous Live Migrations 1 Unlimited 10GB Simultaneous Live Migrations 8 Live Storage Migration Shared Nothing Live Migration Network Virtualization VXLAN Req. High Availability Virtual Machine Replication Guest OS Application Monitoring API Only Guest Clustering with Live Mig & Dyn Memory © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Windows Server Management Marketing 4/21/2017 Why Hyper-V? Competitive Advantages of Windows Server 2012 Hyper-V over VMware vSphere 5.1 Scalability, Performance & Density Secure Multi-Tenancy Flexible Infrastructure High Availability & Resiliency Download Whitepaper © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

SQL Server 2012 on Windows Server 2012 Hyper-V Low Hyper-V overhead of 6.3% comparing physical server to a VM ESG Lab confirmed that the performance and scalability of Windows Server 2012 with Hyper-V makes it possible to consolidate a tier-1 database application workload with confidence Supporting up to 64 virtual processors and 1TB of memory for virtual machines. Six-times performance improvement with five- time faster response times for a CPU intensive OLTP workload with a 75,000 customer database For more information, please visit the ESG report at: http://aka.ms/virtenterpriseapps

Video: Aston Martin

Microsoft System Center Evolution Management as a Service Advisor Cloud Application Management 2012 App Controller Application Insight Operations Manager Service Management 2010 Service Manager IT Process Automation 2009 Orchestrator Server Virtualization 2007 Virtual Machine Manager Antivirus Antimalware Endpoint Protection Backup and Recovery 2006 Data Protection Manager Monitoring 2000 Operations Manager 1994 Configuration Configuration Manager Enable the Client Enter the Data Center Integrated Virtualization Heterogeneous Support Embrace the Cloud 13

Windows Server Management Marketing 4/21/2017 Why System Center 2012? Overview of the 8 components in System Center 2012 Virtual Machine Manager Configuration Manager Endpoint Protection Operations Manager Data Protection Manager Service Manager Orchestrator App Controller Download Brochure © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

System Center 2012 – Unified Management System Center Marketing 4/21/2017 System Center 2012 – Unified Management Productive infrastructure Deliver flexible and cost-effective infrastructure with what you already know and own Heterogeneous support Process automation Self-service infrastructure Predictable applications Apps power your business. Deliver predictable application service levels with deep application insight 360 ̊ application monitoring, diagnosis and dev-ops Comprehensive hybrid application management Service-centric approach Your cloud On-premises, service provider and Microsoft cloud computing on your terms, managed with a common toolset Flexibility with delegation and control Applications self-service across your hybrid clouds Physical, virtual, and cloud management © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

System Center – Unified Management For The Cloud OS Deploy Configure Microsoft On-premises Service Provider App Controller Orchestrator Service Model Service Delivery and Automation Self Service App Owner Virtual Machine Manager DC Admin Operations Manager Configuration Manager Data Protection Manager Operate Monitor Service Manager Service Manager Application Management Service Delivery and Automation Infrastructure Management 16

Managing SQL Server with System Center 2012 Microsoft Management Summit 2013 4/21/2017 5:19 AM Managing SQL Server with System Center 2012 EXTENDING MANAGEMENT TO 3RD PARTY DATABASE ENGINES PREVENTS SQL SERVER AND DBs FROM CONFIGURATION PROBLEMS REDUCES DOWNTIME AND IMPROVES PERFORMANCE OF SQL SERVERS HELPS TO RESOLVE SQL SERVER AND DB ISSUES FASTER © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

UK Customers Adopting System Center 2012 “With a Microsoft private cloud infrastructure, we can provide IT at a lower cost and provide IT capacity faster. In short, we can react faster, which helps the business react faster.” Mike Royle, Director of Enterprise Computing, Unilever

Video: Dominos Pizza

Consistent Private Cloud Licensing Editions License Type Features Virtualization Rights Private cloud technology offered in two editions (Standard, Datacenter) differentiated only by virtualization rights Each license covers up to Two physical processors Provide all the capabilities to enable any private cloud workload Two virtual instances Unlimited Windows Server 2012 Standard Standard Low density or no virtualization Microsoft System Center 2012 Standard Enrollment for Core Infrastructure (ECI) Standard Core Infrastructure Suite (CIS) Standard Windows Server 2012 Datacenter Datacenter High density virtualization Microsoft System Center 2012 Datacenter Enrollment for Core Infrastructure (ECI) Datacenter Core Infrastructure Suite (CIS) Datacenter

Windows Server Management Marketing 4/21/2017 Private Cloud Economics Tool Enter the number of VMs and average consolidation ratio, and get… Executive Summary Cost Comparison Capabilities Comparison View Private Cloud Economics Tool © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Modern platform for the world’s apps 4/21/2017 Modern platform for the world’s apps Cloud OS Our Commitment Most comprehensive & consistent platform Best economics for you © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Next Steps 1 3 Exclusive, 1-day workshop for you and your team to get to know the Microsoft Private Cloud solutions with product demos and hands-on experience. Funding to support with a proof-of-concept and/or deployment of our Microsoft Private/Hybrid Cloud solutions. MICROSOFT TRANSFORM THE DATACENTRE IMMERSION EXPERIENCE MICROSOFT CLOUD OS ACCELERATE 2 4 Free, online training available for Windows Server 2012, System Center 2012, SQL Server 2012 and Windows Azure available at: www.microsoftvirtualacademy.com Software Assurance (SA) benefit designed to help you plan effective deployments with “free” 3-15 day engagements available at: www.microsoftdps.com MICROSOFT VIRTUAL ACADEMY DEPLOYMENT PLANNING SERVICES

Windows Server Management Marketing 4/21/2017 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.