MBPW 2011 – more than a Business Plan Competition Access To Finance Through a Business Plan Competition IMAGEEN meeting Munich, March 31, 2011 Carsten Rudolph, CEO Munich Business Plan Competition Munich Business Plan Competition

 innovative Founders and young companies in the Greater Munich area and southern Bavaria  Entrepreneurial students interested from more than 20 universities  Innovative Scientist at universities and other research institutions  Investors, Corporates, Incubators, Consultants, Politics…and many more Munich Business Plan Competition Foto: kallejipp / Quelle: photocase.com MBPW is the platform for

What are the key activities? Businessplan- Competition Coaching und „active networking“ Financing- network Public Relations Education Individual Coaching Referral to investors „pulse generator“ Qualified Feedback Networking with industry exoperts and consultants Financing strategy development

Services for Start-Ups are free of charge by sponsoring model for MBPW Promoted by DATEV Earlybird Venture Capital Frankfurter Allgemeine Zeitung Häckl und Partner GmbH Steuerberatungsgesellschaft High-Tech Gründerfonds Luther Rechtsanwaltsgesellschaft MLP Geschäftsstelle München XI Osborne Clarke Pape & Co. Rödl & Partner Target Partners

Business Plan Competition  Three stages with increasing requirements  Educational program with seminars and workshops  Feedback from judges (industry experts, consultants, financial institutions)  Cash Prizes totalling €, 3 award ceremonies  „season“ from Fall 2010 to Summer 2011 Business Plan Competition provides staged preparation, education, and public attention for the startups Some typical data  Approx. 250 teams with a total of 800 participants  Equal distribution of academic and non-academic paticipants  Approx. 200o visitors at events (total) Industry distribution (MBPW 2010)  Life Sciences / Chemics: 10 %  ICT: 47 %  Electronics: 8 %  Industrial Eng.: 12 %  Non-technical: 23 %

Goal: Development of an innovative business idea Content: Basic business model and definition of customer value Goal: Development of a basic businessplan Content: Concept of exploiting the market potential The Business Plan Competition in detail Goal: Finalizing the complete professional businessplan Content: Concept of implementing the business model Financial planning and strategy Stage 2 Stage 3 Stage 1 Deadline January 18, awards, cash prices Deadline: March 22, awards, cash prices Deadline: June 07, awards, cash prices bp. Feedback + Prices

Financing network  Guidance to startup through the entire financing process  Network of private and public investors  Business Angel network  Individual Matching  Investor Events The financing network is the „end of the funnel“ providing immediate access to investors Some Statistics  40 – 60 startups per year in the process (increasing)

„Investor ready“ Team has key Information and presentation for investors completed Criteria Complete businessplan Innovative business model Significant growth potential MBPW Financing network – how we work Inquiries via Website Telephone Recommendation etc. Business Angels Venture Capital Public (Co-)Investors Banks Events Pitches First session Further sessions Presen- tations As many sessions as needed Recommendations, entry MBPW Investor mailings Sample MBPW Team F. Individual matching

Contact MBPW GmbH Münchner Technologie Zentrum MTZ Agnes-Pockels-Bogen München Tel.: +49 (0) – 0 Fax: +49 (0) – 88 Management: Dr. Carsten Rudolph