WAVE OF CHANGE How PR Increases our Collective Impact Kamali Brooks, Public Relations Manager, SIA

PR and Collective Impact Collective Impact Increased Recognition Increased Recognition

Recognition Goal Soroptimist will be recognized for its efforts to improve the lives of women and girls. Soroptimist will be recognized for its efforts to improve the lives of women and girls.

Collective Impact

Social & Economic Empowerment

How people hear about SIA Number of introduction forms received 1,0231,0581,1381,1611,267 Word of mouth (friend, family, co-worker, another member, etc.) 43% 38%39%35% Internet/web search (trafficking, scholarships, women’s organizations, etc.) 12%17%20%23%19% Local project or event or the promotion of a local project or event 9%8%10%8%

How people hear about SIA Number of introduction forms received 1,0231,0581,1381,1611,267 Word of mouth (friend, family, co-worker, another member, etc.) 43% 38%39%35% Internet/web search (trafficking, scholarships, women’s organizations, etc.) 12%17%20%23%19% Local project or event or the promotion of a local project or event 9%8%10%8%

Search Engine Optimization

Live Your Dream

Increase Collective Impact  Promote Women’s Opportunity Awards  Promote women- and girl-focused projects  Promote and support Live Your Dream  Implement SIA’s visual identity  Develop club website  Use social media Increase Awareness

Promote Women’s Opportunity Awards

Benefits of Promoting  Get more women to apply  Improves recipients’ quality of life  Helps recipients build confidence  Strengthens self-determination  Multiplies cycle of growth Women’s Opportunity Awards

Benefits of Promoting  Increase donations for award  More financial support = Help more women  Increase amount of money given to each recipient (award dollars)  Increase total number of awards given Women’s Opportunity Awards

Benefits of Promoting  Program becomes synonymous with Soroptimist and its mission. Women’s Opportunity Awards

Promote women- and girl-focused projects

PR Resources

Logos

Customizable Templates  Club and region website templates  Media templates  Club stationery templates Customizable Templates

Local Publicity Tools  New club publicity template  Publicity kits  Speeches  Audio PSAs  Media Kit 101 Local Publicity Tools

PR Guides  Website guidelines  Graphic Identity & Style Manual  Exhibit Guide  Photo Guide PR Guides

Translated Resources 臺灣資源 Español Português 한국 자원 日本語資料

Benefits of Promoting  Clubs will be known for helping women and girls  Global recognition  Increase # people interested in Soroptimist  Potential to increase financial support Mission-focused Projects

Promote Live Your Dream

 Deliver our mission  Engage members at club and individual level  Cultivate Soroptimist brand  Increase financial resources Live Your Dream Offers Alternative Ways to

Promote Live Your Dream  Post Live Your Dream song online  Encourage people to download

Promote Live Your Dream Share promotional videos

Promote Live Your Dream Share virtual badges

Promote Live Your Dream Sport Live Your Dream merchandise!

Promote Live Your Dream Hand out promotional materials

 Increase recognition  Strengthen Soroptimist brand  Engage more people in mission  Enable us to help more women  Relieve financial burden on members Live Your Dream Benefits of Promoting

Success of Live Your Dream = YOU!

Implement SIA’s Visual Identity

SIASI

 Our unique look becomes synonymous with organization and mission  Using Soroptimist and Live Your Dream logos together shows relationship between them Soroptimist’s Visual Identifiers Benefits of Using

Soroptimist’s Visual Identifiers Graphic Identity & Style Manual

Club/Region Website

 Inform people about Soroptimist  Provides instant visualization  Accessible 24/7  Easily updated  Save on printing costs Club/Region Website Benefits of Having Website

Use Social Media

 Eliminates gatekeepers  Adds value to membership  Communicate with a lot of people at once  Cost efficient Social Media Benefits of Using Social Media

Increase Public Awareness  Promote Women’s Opportunity Awards  Promote women- and girl-focused projects  Promote and support Live Your Dream  Implement SIA’s visual identity  Develop club website  Use social media TO SUM IT UP!

Increase Awareness, Increase Collective Impact Help women and girls around the world to live their dreams!

PR Questions? Contact Me: x130