THE USE OF INFORMATION TECHNOLOGY TO IMPROVE EFFICIENCY OF THE COMPANY Yana Plakhuta MO-09

The relevance of the diploma work Topicality of the research consists in the fact that when entering a new market a producer always faces tough competition. Use of innovative production technologies allows a company to have strong competitive advantage. Using advanced information technology it is possible to dramatically increase its market share.

The aims and objectives of the study The aim of the work is to develop and make an economic evaluation of an investment project to improve efficiency of the company. The main objectives of the research: - to explore new approaches to promoting innovative products; - to study theoretical bases of the three-dimensional modeling objects; - to analyse the company and define prospects of its development; - to carry out relative analysis compatitors in the domestic market; - to develop the technological progress of 3D-model printing; - to evaluate economic efficiency of the investment project; - to make recommendations to improve the methods of product promotion.

The theoretical and analytical parts Section 1. Theoretical aspects of modeling 3D objects Section 2. Analysis of financial and economic activity of Creative. Section 3. Development of investment projects to create innovative products

Network of Creative Centers The main purpose of Creative is to create a unique product, relevant and unique for the consumer.

Network of Creative The company seeks to create various forms of supply of creativity and show it in the lives of children and adults. Objectives of the studio are to search new forms of creativity and highly skilled craftsmen, to expand the target audience by extending the list of services provided.

Organizational Structure of Creative Director Network Manager AdmіnіstratorTeacher Advertising Manager Sales Manager Art Director Artists Household Manager Store- keeper Moulder

Analysis of the company Indicators Average annual growth rate Net income, UAH % The number of personnel in all % The average monthly salary of managment personnel, UAH ,5% The average monthly salary of artist, UAH % Dynamics of the main technical and economic indicators

The sales of ceramic products in 2014 Analysis of the company

Indicators Weight factor CompetitorsStudio Grade (1-5) Value Grade (1-5) Value Location Pricing policy Attracting investment Availability of regular customers Creating an atmosphere in the studios Quality of Service Convenience in the office Modern technological equipment Highly qualified staff The quality of materials TOTAL Evaluation of the company competitiveness

Analysis of the company Radar chart of competitiveness of enterprises

Analysis of the company Break-even point Fixed costs Total costs Revenue Profit Margin Profit units

Analysis of the company Operating leverage Margin of safety Financial margin of safety units

Identified problems of the Creativecompany Integral assessment of the competitiveness of the company exceeds the average of all competitors in the industry by only The reason is the low score for pricing and poor quality of materials. The demand for ceramic products has a strong seasonality. From May to September production is below break-even point. Decrease in sales in these months is up to 70-80%. As a result of analysis of Creative company there have been defined two major problems:

Trend of demand for 3D-services in Ukraine

The process of 3D-scanning Laser 3D-scannerDigital Cameras

Vector-based 3D modeling 1) Polygonal model of the head 2) Ray tracing overlay 3) Adding a skin texture

3D-printing Popular desktop model of 3D-printers Coloured plastic «PLA EasyFil™» for 3D-printer

Finished goods 3D-people3D-characters 3D-movie heroes and souvenirs

Business plan Type of costs 1-st week 2-nd week 3-rd week 4-th week 5-th week Total (UAN) Company registration fee 2000 Office renovation Rent space in the shopping center (5 m2) 3000 Purchase of equipment (3D-printer, 3D-scanner, PC) Recruitment and training of personnel (Project Manager, 3D- designer, advertising agent) The purchase of software (Autodesk 3D Max 2015 Commercial) Purchase of consumables (plastic, 4 types) 4 х Labor costs Advertising costs TOTAL The cost of the investment project

The conclusions 1.In the process of studying the production process of manufacturing ceramic products, a technological efficiency and the cost of products were calculated,, which allowed to formulate a number of restrictions on the production of ceramic products. 2.As part of the financial analysis for the Creative, center a break-even point, margin and leverage has been calculated. 3.In the third section of the paper the investment project for the creation of innovative products has been proposed. The technological process of making a 3D-figure of a man has been developed. The basic steps needed to create 3D- figures are scanning the object, the processing of the vector model and 3D- printing. 4.At the end of the work a business plan for the investment project has been developed, and its main parameters have been calculated.