© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Data protectie voor ‘The New Style of IT’. De kracht van HP Storage Sander de Jong

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Today’s storage decisions must consider 2020 and beyond! ZB (1) IDC Digital Universe Report, (2) Worldwide Internet of Things (IoT) forecast, October (3) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (4) IDC Predictions 2012: Competing for 2020, Document , December 2011, Frank Gens; (5) TBD, (6) 8.5ZB 2.8ZB 1.2ZB0.1ZB Budget People Data center Space & power Will you have? 10X 1

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The END of the high-end is here Unmanageable complexity Flash simplicity Performance without compromise 90% fewer disks 500% more transactions per second 40ZB (1) IDC Digital Universe Report, (2) Worldwide Internet of Things (IoT) forecast, October (3) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (4) IDC Predictions 2012: Competing for 2020, Document , December 2011, Frank Gens; (5) TBD, (6)

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Considerations for Next Gen storage Choosing the right architecture Continued cost decline Raw $/GB, Usable $/GB Converge and integrate Block, File, Object, Backup… High performance IOPS/BW, Low Latency Tier-1 Availability, Integrity, QoS Ease of use & mgmt. More in less time Higher density TB/U, PB/Rack Future ready

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Next Gen HP 3PAR StoreServ portfolio ONE Operating System ONE Interface ONE Feature Set Block, File & Object access 7200c/7400c 7440c/ c/20850 New When performance matters When value matters When scale matters

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The autonomic experience The entire HP 3PAR StoreServ portfolio managed through one single console (SSMC) Search: Instantly find what you want Find objects in seconds with intelligent search that remembers previous queries Dashboard: Health, performance, capacity at a glance Aggregation of information from up to 16 HP 3PAR StoreServ arrays Federation: Run workloads at the right cost and SLA One-click data mobility via Storage Federation System Reporter: Historical performance & capacity reports One-click templates to asses system performance health

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Enterprise Flash for massive consolidation The right architecture for ITaaS in the Next Gen datacenter flash Applications Virtualization File Servers Databases Best in class Quality of service Hyper-scalable to meet growing enterprise requirements Massive scalability, up to 6 PB raw and 15 PB usable Resilient to consolidate with confidence Assure service levels with enterprise-class BC/DR using new Async Streaming replication and assure end-to-end data integrity with Persistent Checksum. Futureproof to support on-demand computing Eliminate complexity with federated data mobility and true convergence of block, file, and object access. Converged management via SSMC, RMC, OneView, and OpenStack. Flexible to meet unpredictable business demands Flash-optimized with greater than 3M <1ms* latency, 40GB/s bandwidth All-Flash Converged Flash

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. New: 3.84 TB SSD – A game changer enabled by HP 3PAR StoreServ Dec ‘12Dec ‘13Oct ‘14June ‘13June ‘14Jun ‘ TB/U Usable 920 GB SSD 1.92 TB SSD 3PAR Deduplication 4X better density 20% more capacity per drive with Adaptive sparing Parity with 10K RPM HDDs at $1.5/GB usable Warranty TB SSD ~140TB/ U

Only HP provides inline deduplication across midrange, enterprise, and all-flash storage $/GB eMLC SSD $/GB 15K SAS HDD Block-Zero Dedupe Adaptive Sparing Thin Deduplication Thin Clones $/GB 10K SAS HDD 2 HP 3PAR $/GB w/ cMLC SSD June ‘15: 1 st to deliver all-flash at $1.50 usable per GB 3.84TB cMLC SSD with 20% more usable capacity per drive via drive vendor integration and patented Adaptive Sparing with 5YR warranty Industry-leading Thin Provisioning with Zero-Block Dedupe with Thin Deduplication and Thin Clones for 4:1 compaction June ‘14: 1 st to deliver all-flash at $2 usable per GB © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9

NEW: All-flash now at the cost of 10K rpm disks $/GB eMLC SSD June ‘14: 1 st to deliver all-flash at $2 usable per GB HP 3PAR $/GB w/ cMLC SSD Block-Zero Dedupe Adaptive Sparing Thin Deduplication Thin Clones $/GB 10K SAS HDD 1 With flash at the same price as spinning disk why auto-tier to 15K SAS HDDs? $/GB 15K SAS HDD

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NEW: All-flash now at the cost of 10K rpm disks $/GB eMLC SSD June ‘14: 1 st to deliver all-flash at $2 usable per GB HP 3PAR $/GB w/ cMLC SSD Block-Zero Dedupe Adaptive Sparing Thin Deduplication Thin Clones $/GB 10K SAS HDD 2 $/GB 15K SAS HDD June ‘15: 1 st to deliver all-flash at $1.50 usable per GB 3.84 TB cMLC SSD with 20% more usable capacity per drive via drive vendor integration and patented Adaptive Sparing with 5YR warranty Industry-leading Thin Provisioning with Zero-Block Dedupe with Thin Deduplication and Thin Clones for 4:1 compaction

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP 3PAR Adaptive Flash Cache Challenge: Not ready for all-flash but need a better solution for read intensive workloads and or increased write throughput in mixed workloads HP Solution: HP Adaptive Flash Cache leverages a tier of flash to extend cache (included with 3PAR OS) Benefit: Near all-flash performance without the complexity of tiering HP 3PAR StoreServ TB Up to 32 TB DRAM Cache Optional: Adaptive Flash Cache +

HP 3PAR StoreServ with HP 3PAR File Persona © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 Respond quickly to address any workloads with true convergence Client Workloads ONE Management experience | ONE Converged controller | ONE Capacity group RESTNFSSMB Truly Converged VirtualizationDatabasesApplications Custom Cloud Applications Home Directory Consolidation Group/ Corporate Shares Enterprise File Sync/Share

Peer Persistence high availability across sites © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 Challenge Host based replication for virtualized data centers is complex and expensive HP 3PAR Peer Persistence Solution VMware vMSC Hyper-V Windows 2008 R2 and 2012 R2 Servers Benefits Move applications and storage to secondary data center for maintenance and/or load balancing without any disruption A A P P A A P P Automated transparent failover City of Phoenix – Calvin video share your secriets

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Complete set of Disaster Recovery (DR) options 0 RPO, local distance Synchronous Sync. Long Distance Async. Periodic 0 RPO, 3 data center replication Min RPO, extended distances NEW: Async. Streaming RPO in seconds, ext. distances Simple and intuitive set up One software license for simple, efficient and flexible Disaster Recover Only 3PAR offers native DR across Midrange, Enterprise Flash, and all-flash

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. NEW: 16 Gb FC host connectivity unleashes the potential of flash When COMBINED with a 16Gb end to end infrastructure 35%* Improvement in Read Bandwidth 50% Fewer links, HBAs and switch ports 4x* Improvement in latency 34%* Improvement in IOPs 25% Reduction in power use Demartek Evaluation Report: HP 3PAR StoreServ 7450 All-flash Storage System and Generation 5 (Gen5) 16 Gb Fibre Channel HP 3PAR Express Writes on 16Gb/s, built in to the HP 3PAR OS, for even more write acceleration! When upgrading from a 8Gb to 16Gb SAN infrastructure

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3PAR and VMware VVOLs: made for each other Simple Reliable Solid Control Efficient Zero step installation VASA Provider built into array FC Reference platform for VMware 3PAR rich data services extended to VMs Thin deduplication and snapshots vSphere Virtual Volumes Replication Snapshots Caching De-duplication

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. One architecture that delivers it ALL Converged data services for massive consolidation Flash-optimized Flash-Optimized Architecture with true extension of Flash Ease of use Self configuring, optimizing, and tuning Drive efficiency Thin Technologies including inline deduplication for flash and Adaptive Sparing Multi tenant QoS controls for IOPs, Bandwidth, Latency and sub ms rules Application integration VMware VVols ready (Reference architecture) High performance Massively parallelized architecture with system wide striping Disaster recovery Data Protection between midrange, all- flash, and high-end systems Federated Non-disruptive native data mobility between midrange, all-flash, and high-end systems

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Data Loss Avoidance Tiered Protection

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP and Veeam Unique Integration +

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you storeserv