Windows XP Media Center Edition 2005 for System Builders John Straumann Technology Specialist Microsoft Canada

Agenda How to Demo / What Is Windows XP Media Center Edition How to Build an MCE PC – Hardware Requirements and Step by Step OPK Preinstallation of MCE How to Build a MCE PC – HW Configurations and Setup Wizard Why Build/How to Sell/Marketing Information for MCE 2005 Q&A and getting familiar with MCE

Evolves the home PC so the digital entertainment you want… Pictures&Video Music&Radio Movies&Content TV & PVR DVDs

Media Center messagingIntegrated Do amazing things with the advanced PC that is also your center for digital entertainment Easy-to-use Right at your fingertips, easily find, choose and play movies, music, photos, and TV Convenient Enjoy the convenience of having your digital entertainment available when and how you want Get the computing power, reliability and security you expect from Windows XP ProfessionalGet the computing power, reliability and security you expect from Windows XP Professional Create and manage your digital media library and keep in touch with friends and familyCreate and manage your digital media library and keep in touch with friends and family Use a single remote control and a unified interface for simple and direct access to entertainmentUse a single remote control and a unified interface for simple and direct access to entertainment Watch the TV and movies you want when you wantWatch the TV and movies you want when you want Listen to your music or the radio according your tasteListen to your music or the radio according your taste Easily experience your digital photos and videos with friends and familyEasily experience your digital photos and videos with friends and family Enjoy at home or on the go with tower, A/V-style, or laptop configurationsEnjoy at home or on the go with tower, A/V-style, or laptop configurations For Technology Trendsetters and Digital Entertainment Consumers: Windows XP Media Center Edition 2004 evolves the home PC with easy-to-use integrated digital entertainment that you can enjoy when and how you want Windows XP Media Center Edition 2004 evolves the home PC so the digital entertainment you want is at your command Audience: Positioning: Messaging: Tenets: Supports:

Media Center PC components OS OS Windows XP Media Center EditionWindows XP Media Center Edition Hardware Hardware Advanced Home PCAdvanced Home PC Remote ControlRemote Control IR Remote SensorIR Remote Sensor TV tuner and HW encoderTV tuner and HW encoder Display Display VGA, LCDVGA, LCD TV (Optional)TV (Optional) Media Center PC IR Remote Sensor Remote Control Broadcast TV Internet

Media Center PC configurations PC connected to PC Monitor (VGA, LCD) Media Center experiences on PC monitorMedia Center experiences on PC monitor Remote Control + Mouse/keyboardRemote Control + Mouse/keyboard PC connected to hi-res display (Plasma, HDTV, …) Desktop + Media Center experiences on hi-res displayDesktop + Media Center experiences on hi-res display PC connected to PC Monitor and TV Media Center experiences on TV displayMedia Center experiences on TV display Primary Secondary

How to Demo Windows XP MCE 2005 Overview & Content Tips Product demos are crucial part of the marketing/selling of MCE 2005 Product demos are crucial part of the marketing/selling of MCE 2005 Introduces a new computer usage scenario for most consumers – they must ‘see to believe’ (‘Can a computer do that?’)Introduces a new computer usage scenario for most consumers – they must ‘see to believe’ (‘Can a computer do that?’) Pay attention to the details (equipment, necessary hookups/connections)Pay attention to the details (equipment, necessary hookups/connections) After an intro to the product, let the customer use the remoteAfter an intro to the product, let the customer use the remote

How to Demo Windows XP MCE 2005 Overview & Content Tips Demo Content Tips Demo Content Tips Follow the MCE 2005 demo script (provided) as your guideFollow the MCE 2005 demo script (provided) as your guide Always start on the regular Windows desktop – show this is a computer that can also do entertainment > important for the value proposition & competitive differentiation (can other PVR devices also surf the web and do ?)Always start on the regular Windows desktop – show this is a computer that can also do entertainment > important for the value proposition & competitive differentiation (can other PVR devices also surf the web and do ?) Focus on the entertainment aspects of MCE that most interest the customer – photos, videos, music, TV, etc – there’s bound to be something that speaks to themFocus on the entertainment aspects of MCE that most interest the customer – photos, videos, music, TV, etc – there’s bound to be something that speaks to them Try and pitch usage scenarios not features (day in the life if you had this in your home)Try and pitch usage scenarios not features (day in the life if you had this in your home) Good selling point: free TV listing serviceGood selling point: free TV listing service Push the ever-expanding value prop for Media Center through 3 rd party add-on services & apps for Media Center (ESPN, Movielink, Napster, etc..)Push the ever-expanding value prop for Media Center through 3 rd party add-on services & apps for Media Center (ESPN, Movielink, Napster, etc..)

How to Demo Windows XP MCE 2005 Demo Logistics (Important!) Media Center PC Demo Equipment Checklist Media Center PC Demo Equipment Checklist Media Center PC unitMedia Center PC unit Remote control & IR receiver/blasterRemote control & IR receiver/blaster Speakers (preferably loud ones!)Speakers (preferably loud ones!) Keyboard & mouseKeyboard & mouse MonitorMonitor Optional: blank CDs,DVDs + digital cameraOptional: blank CDs,DVDs + digital camera

How to Demo Windows XP MCE 2005 Demo Logistics (Important!) Demo Prep Demo Prep Confirm you have high-speed Internet access (need this for Online Spotlight demo)Confirm you have high-speed Internet access (need this for Online Spotlight demo) Confirm you have live TV feedConfirm you have live TV feed Prior to demo, sign into 3 rd party services (MSN TV, Napster, MovieLink) you want to visit during demoPrior to demo, sign into 3 rd party services (MSN TV, Napster, MovieLink) you want to visit during demo Confirm you have good demo content on the MC PC: music, photos, videos, recorded TV files (preferably at least 1 HD clip)Confirm you have good demo content on the MC PC: music, photos, videos, recorded TV files (preferably at least 1 HD clip) Configure your Media Center UI prior to the demo (set up wizard is great, but is not good demo content)Configure your Media Center UI prior to the demo (set up wizard is great, but is not good demo content) Configure your display settings appropriately – looks great on a big screen!Configure your display settings appropriately – looks great on a big screen!

Hardware Requirements

Media Center PC Components Key Hardware to Build a Media Center PC TV Tuner and Encoder* TV Tuner and Encoder* Remote Control & IR Sensor* Remote Control & IR Sensor* Graphics Card Graphics Card Audio Card Audio Card MPEG 2 Decoder MPEG 2 Decoder Faster Processor Faster Processor Large Hard Drive Large Hard Drive   Components require specific drivers, software & testing to work with MCE; this is not your standard PC   NEW! Designed for Windows XP MCE logo program These are optional components for System Builders, but highly recommended

Processor – Minimum and Recommended MinimumRequiredRecommended Meet the minimum requirements for a Windows XP SKU Equivalent operating frequency of 1.6GHz without software encoding. If software encoding is supported, processors should have a minimum equivalent operating frequency of 3.0GHz

Hard Drive – Minimum and Recommended MinimumRequiredRecommended 60 GB The larger the hard drive, the better! Larger hard drives installed in the computer provide more storage space for recorded content.

Memory – Minimum and Recommended MinimumRequiredRecommended 256MB To support scenarios where the Media Center Edition User Interface is accessed remotely across a network using the Media Center Extender products, 512 MB minimum is highly recommended More memory provides a better user Experience!!

Graphics – Minimum and Recommended MinimumRequiredRecommended 64MB DDR 128MB or more, DDR (or better) With TV-out and/or DVI

DVD Drive – Minimum and Recommended MinimumRequiredRecommended DVD-ROMDrive DVD Recorder Drive

Internet Connection – Minimum and Recommended MinimumRequiredRecommended ModemConnection Broadband Connection, where available

Hardware List – Tested Graphics Cards Vendor Device Name Model Number nVidiaGeForce FX 5700, FX 5900, 6800 ATIRadeon 9800, X800 Important notes: This is an initial list of cards that have tested well with MCE 2005 Formal logo approval for these cards is pending (Due 3 Sept 2004) Moving forward: supported graphics cards will be identified by the logo List of logo’d products will grow over time – check back with distribution regularly

Hardware List – Tested TV Tuner Cards Vendor Device Name Model Number Leadtek LR6632-NTSC w/ FM + LR6632-PAL w/ FM EmuzedMauiIII HauppaugeWinTVPVR Rosslyn NTSC #28552 HauppaugeWinPVR 250 MCE (Amity Harbor NTSC) #32552 HauppaugeWinPVR 250 MCE (Amity Harbor PAL) # (Amity Harbor PAL B/G) # (PAL/SECAM) nVidianvTV P179 PAL and NTSC Important notes: This is an initial list of cards that have tested well with MCE 2005 Formal logo approval for these cards is pending (Due 3 Sept 2004) Moving forward: supported TV tuner cards will be identified by the logo List of logo’d products will grow over time – check back with distribution regularly

Hardware Compatibility List – Suggested DVD Decoders Vendor Device Name Model Number nVidia nVidia ForceWare or Higher

Step By Step Process to Build A Media Center Edition Computer in an Appliance Form Factor (Recommended Configuration) Motherboard and Processor Installed Motherboard and Processor Installed Installing Memory Installing Memory Installing Video, Tuner, Sound, & Firewire/USB Cards Installing Video, Tuner, Sound, & Firewire/USB Cards 7-in-1 Media Reader Installed 7-in-1 Media Reader Installed Installing DVD Recorder Drive Installing DVD Recorder Drive Connecting Front USB Connecting Front USB Connecting Front Firewire Connecting Front Firewire Connecting Serial Hard Drive cable to motherboard and Hard Drive Connecting Serial Hard Drive cable to motherboard and Hard Drive Connecting EIDE controller cable to motherboard and DVD Recorder Drive Connecting EIDE controller cable to motherboard and DVD Recorder Drive Connecting Power Supply to Video, Firewire/USB, Fan, LCD Display, Hard Drive, DVD Recorder and 4-Pin & 20- Pin connectors to Motherboard Connecting Power Supply to Video, Firewire/USB, Fan, LCD Display, Hard Drive, DVD Recorder and 4-Pin & 20- Pin connectors to Motherboard

OPK Preinstallation of Windows Media Center Edition 2005

Where to get Bits, Drivers and More To download the files from Microsoft: To download the files from Microsoft: Using your browser, go to: ftp://transfer.microsoft.com/Psmgptr1_gen Using your browser, go to: ftp://transfer.microsoft.com/Psmgptr1_gen ftp://transfer.microsoft.com/Psmgptr1_gen You will be challenged for a login. Enter the following: You will be challenged for a login. Enter the following: User Name: Psmgptr1 User Name: Psmgptr1 Password: P$69Be44 Password: P$69Be44

OEM Preinstallation Kit Benefits Flexible methodology Enables you to choose compact disc-based, network- based, or peer-to-peer preinstallation methods Customization Enables you to add shortcuts and branding information to the operating system Hardware flexibility Enables you to preinstall drivers for devices that do not have built-in support in the operating system Application preinstallation Allows you to preinstall software programs during the preinstallation of Windows Media Center Edition. Audit capability Enables you to test preinstalled computers without interrupting the preinstallation process Easy to use and saves build time Easy to use and saves build time Wizard-like interface makes the OPK easy to setup and use and will save time compared to manual installations and adding apps/drivers.

Common OPK Terms and Definitions Technician computer The computer on which you install the OEM Setup Manager tool Configuration Set A set of instructions and answer files that contains the preinstallation configuration settings Destination Computer The computer on which you preinstall Media Center Edition using the Windows Preinstallation Environment Image A “picture” or an exact duplicate of the original file and folder structure of a preinstalled Windows MCE machine Master computer The computer that contains a master installation Master installation A customized installation of Windows XP Media Center Edition Preinstallation The process of loading Windows Media Center Edition onto new computers End User The recipient of the computer that is manufactured by the OEM System Builder

The Preinstallation Process Technician Computer   Install OPK Tools   Add MCE Product Files and Cmpnents Folder   Prepare applications   Build a Configuration Set   Add Drivers to Config Set and Unattend.txt   Add OptionalSources=Yes to Winbom.ini   Copy Winbom.ini to floppy disk, custom CD or USB flash disk   Install OPK Tools   Add MCE Product Files and Cmpnents Folder   Prepare applications   Build a Configuration Set   Add Drivers to Config Set and Unattend.txt   Add OptionalSources=Yes to Winbom.ini   Copy Winbom.ini to floppy disk, custom CD or USB flash disk   Boot the computer with the Windows OPK CD   Insert Winbom.ini floppy disk at startup   Boot the computer with the Windows OPK CD   Insert Winbom.ini floppy disk at startup Reseal the computer, or run Audit and/or Factory mode of Sysprep and then run reseal Master Computer Build an image of the installation and store it on the technician computer, if desired Deploy image from the technician computer onto the destination computers Destination Computers Destination Computers

Step 1: Installing the OPK Tools

Setup Manager To Open the Setup Manager tool, click Start – All Programs – Windows Preinstallation Kit – Setup Manager

Adding Product Files to the OPKTools Share Navigate to Tools – Manage Products to add Operating System files to be deployed

Adding Product Files to the OPKTools Share Add Product Files by Clicking on the Add Product Button

Adding Product Files to the OPKTools Share Navigate to the CD-ROM drive where the Operating System Files are located

Adding Product Files to the OPKTools Share STOP! You cannot add the Product Files for Media Center in this manner.

Adding the Product Files to Deploy Windows Media Center Edition Navigate to the \OPKTools\Lang\ \sku Folder

Adding the Product Files to Deploy Windows Media Center Edition Manually Create a Folder Called MCE2005

Adding the Product Files to Deploy Windows Media Center Edition Navigate into the MCE2005 folder Manually Create a folder within MCE2005 called x86

Adding the Product Files to Deploy Windows Media Center Edition Navigate into the x86 folder Manually Copy the i386 folder and all of its contents from the Media Center Edition CD1 into the x86 folder

Adding the Product Files to Deploy Windows Media Center Edition

Add Cmpnents Folder from Media Center Edition CD2 to Automate the Preinstallation This shows the top-level contents of the Media Center Edition CD2

Add Cmpnents Folder from Media Center Edition CD2 to Automate Installation Copy the Cmpnents folder and all of its contents from the Media Center Edition CD2 into the OPKTools\Lang\ \sku\MCE2005\x86 folder

Media Center Edition Separate Deployable Product via OPKTools

Adding Applications into the Preinstall Process to Automate Installation Add Applications by Clicking on the Add Button

Adding Applications into the Preinstall Process to Automate Installation Add Required Information in the Display Name, Setup Command and Command Line Arguments Boxes

Complete the Media Center 2005 Configuration Set

Contents of the Media Center 2005 Configuration Set Navigate to the OPKTools\CfgSets\Media Center 2005 folder The Winbom.ini & Unattend.txt answer files reside in this folder

Add Drivers into the Media Center 2005 Configuration Set Navigate to the $OEM$ folder in the Config set Create the $1 subfolder within $OEM$ Create the Drivers subfolder within $1 Create other subfolders to contain 3 rd party drivers Copy the contents of driver packages into subfolders

Add Drivers into the Media Center 2005 Configuration Set – OEMPnPDriversPath Add the OEMPnPDriversPath parameter into the [Unattended] section of the Unattend.txt File to preinstall 3 rd party drivers during the Preinstallation Process [Unattended] Unattendmode = FullUnattended OemPreinstall = Yes OEMPnPDriversPath=drivers\video\nvidia;drivers\audio\r ealtek;drivers\tuner\maui (additional drivers must be separated by semicolons)

Add Drivers into the Media Center 2005 Configuration Set – DriverSigningPolicy Some hardware manufacturers have not yet had their Media Center Edition-specific drivers (i.e., TV Tuner card and Video card) signed by the Windows Hardware Quality Labs (WHQL). To preinstall unsigned drivers you must include DriverSigningPolicy=Ignore in the unattend.txt: [Unattended] Unattendmode = FullUnattended OemPreinstall = Yes DriverSigningPolicy=Ignore

Winbom.ini Parameter to automate the installation of the Cmpnents folder To preinstall the components from the Media Center Edition Cmpnents folder you will need to include the OptionalSources parameter into the Winbom.ini Answer File: [WinPE] Lang=ENG Sku=MCE2005 ConfigSet=Media Center 2005 OptionalSources=Yes

Boot Master Computer with OPK CD and Winbom.ini file Save the Winbom.ini answer file to a floppy, Customized OPK CD or USB flash disk Boot the Master Computer with the OPK CD (Windows Preinstallation Environment) Insert Winbom.ini at Boot up

System Preparation Tool (Sysprep.exe) Factory Mode processes Winbom.ini, Installs driver and applications and adds customer data Audit Mode provides an easy method to verify customizations, adds drivers and applications manually and reboots the machine Reseal Mode removes the Product Key used in installation, resets the EULA and prepares the machine for shipment

Creating An Image (Optional) Master computer preinstalled with Windows Media Center Edition fully configured including 3 rd party drivers and applications Deploy images to new destination computers An image is based on the master computer preinstalled with Media Center Edition Use a third-party disk imaging application or hard drive disk duplicator to create and restore an image of Windows Media Center Edition Destination Computers must have the same hardware abstraction layer (HAL) as the master computer An image is based on the master computer preinstalled with Media Center Edition Use a third-party disk imaging application or hard drive disk duplicator to create and restore an image of Windows Media Center Edition Destination Computers must have the same hardware abstraction layer (HAL) as the master computer Ship Media Center Edition machines to End Users Run Sysprep – Reseal and Image Using 3 rd Party Imaging Tool and store the image on Technician Computer

CD-based OEM Preinstallation of Windows Media Center Edition Using Winnt.sif Are System Builders required to use a Network-based preinstallation? NO!!! Are System Builders required to use a Network-based preinstallation? NO!!! System Builders can preinstall from a CD using an answer file called WINNT.SIF System Builders can preinstall from a CD using an answer file called WINNT.SIF System Builders should use the Corporate Version of Setup Manager extracted from DEPLOY.CAB in the Support\Tools directory on the Windows MCE Operating System CD System Builders should use the Corporate Version of Setup Manager extracted from DEPLOY.CAB in the Support\Tools directory on the Windows MCE Operating System CD BUT...

Downfalls to Using the CD-based Preinstallation for Media Center Edition You have to manually swap Media Center Edition CD1 and CD2 when prompted You have to manually swap Media Center Edition CD1 and CD2 when prompted You lose the ability to preinstall applications (like DVD software), hot fixes and security fixes from your technician computer You lose the ability to preinstall applications (like DVD software), hot fixes and security fixes from your technician computer You lose the ability to preinstall 3 rd party drivers necessary for the functionality included in Windows Media Center Edition (i.e., TV Tuner Cards and Video Cards) You lose the ability to preinstall 3 rd party drivers necessary for the functionality included in Windows Media Center Edition (i.e., TV Tuner Cards and Video Cards)

The Media Center Opportunity for System Builders

Why You Should Care Media Center provides an opportunity for you to: Media Center provides an opportunity for you to: Increase Sales:Increase Sales: Expand your current product line to include MCE PCsExpand your current product line to include MCE PCs Attract new customers with existing demandAttract new customers with existing demand Increase Margins:Increase Margins: MCE PCs require high-performance hardware components which often sell with higher marginsMCE PCs require high-performance hardware components which often sell with higher margins MCE PCs drive demand for high margin peripheral devices (Remote Controls, Extenders, Speakers, Wireless Mice & Keyboards, etc.)MCE PCs drive demand for high margin peripheral devices (Remote Controls, Extenders, Speakers, Wireless Mice & Keyboards, etc.) Differentiate yourself from your competitionDifferentiate yourself from your competition Many more customization opportunities including form factorMany more customization opportunities including form factor Customers are already demanding Media Center PCs Customers are already demanding Media Center PCs Media Center PCs are “Cool”, but are not a trend Media Center PCs are “Cool”, but are not a trend This is the direction of the futureThis is the direction of the future Don’t be left behindDon’t be left behind

What you can bring to market An entirely new PC experience! Build: Full Powered Media Center Edition PCs Build: Full Powered Media Center Edition PCs High performance hardwareHigh performance hardware Cross-Sell: Peripheral Devices Cross-Sell: Peripheral Devices SpeakersSpeakers RemotesRemotes ExtendersExtenders Wireless Mice & KeyboardsWireless Mice & Keyboards Important note: Do not advertise or promote Windows XP Media Center Edition until Oct. 12

How Microsoft can Help Training & Readiness Training & Readiness EventsEvents Readiness Center on Microsoft OEM System Builder WebsiteReadiness Center on Microsoft OEM System Builder Website Live Launch Event webcast Oct. 12Live Launch Event webcast Oct. 12 Marketing Marketing Media Center customer facing marketing is a big bet for Microsoft this yearMedia Center customer facing marketing is a big bet for Microsoft this year Big Spend, to generate customers of these PCsBig Spend, to generate customers of these PCs Materials you can use with your customersMaterials you can use with your customers Available on the MCE Readiness Center on MOSBAvailable on the MCE Readiness Center on MOSB Support Support Newsgroups also available on MCE Readiness Center on MOSBNewsgroups also available on MCE Readiness Center on MOSB

Seize the Opportunity Visit Media Center Edition Readiness Center on the Microsoft OEM System Builder Website: Visit Media Center Edition Readiness Center on the Microsoft OEM System Builder Website: Review materials on how to build an MCE PCReview materials on how to build an MCE PC Familiarize yourself with recommended hardwareFamiliarize yourself with recommended hardware Contact your Microsoft Authorized Distributor Contact your Microsoft Authorized Distributor Order Windows XP Media Center Edition 2005 & Microsoft Remote ControlOrder Windows XP Media Center Edition 2005 & Microsoft Remote Control Consider Speakers, Chassis & Extender optionsConsider Speakers, Chassis & Extender options Leverage the marketing materials created for you to customize on MOSB Leverage the marketing materials created for you to customize on MOSB Upsell MCE to your home customersUpsell MCE to your home customers