BROADCAST & PRODUCTION SYSTEMS DIVISION SONY ELECTRONICS, INC.

BROADCAST & PRODUCTION SYSTEMS DIVISION All-In-One Design Multi-format – High Resolution Video switcher Digital Audio Mixer Individual live source video monitors Program and Preview monitors Robotic Camera controller Text Typing Tool Live source ISO recording Live web stream encoder / server ™

BROADCAST & PRODUCTION SYSTEMS DIVISION Multi-format seamless switching The Anycast Station is unique in that it handles multiple video formats seamlessly and simultaneously. Sources can be: –Composite video –S-Video –DV video (with embedded audio over Firewire) –PC RGB –SDI (with optional BKAW-580) –HD Component Analog (BKAW-560 & v2.0 announced) –HD-SDI (BKAW-590 & v2.1 announced) –Image files (JPG, TIF, Targa, BMP) (All video sources can be NTSC and/or PAL) ™

BROADCAST & PRODUCTION SYSTEMS DIVISION VISCA PTZ Control and Interface BRC-300 –(Composite, S-Video, SDI w / SDI option to BKAW-580) BRC-H700 –(HD w / XGA option – now) –(SD w / SDI option – now) –(HD to BKAW-560 – future) –(HD w / HD-SDI option to BKAW-590 – future)

BROADCAST & PRODUCTION SYSTEMS DIVISION Diverse program output options Record program onto tape. (DV, Composite or S-Video) Display program via large screen displays to a large audience. Stream program live onto world wide web. Repackage production for alternate distribution using stored live feeds on HDD for direct access with NLEs. ™ 100 baseT Firewire / iLink HD15 Computer Monitor Cable Firewire / iLink External HDDs

BROADCAST & PRODUCTION SYSTEMS DIVISION Sample System Connection RJ-45 Rear panel Web ™

BROADCAST & PRODUCTION SYSTEMS DIVISION Comprehensive I/O capability Factory Configuration BKAW-580 SDI I/O BKAW-560 HD Analog Component I/O BKAW-590 HD-SDI I/O Announced for Fall / Winter 2006

BROADCAST & PRODUCTION SYSTEMS DIVISION Anycast Station in 2005 NAB2005 AIM (Awards for Innovation in Media) Winner –For Content Delivery Excitement across the board DV Magazine’s Award of Excellence – –Best rated above all reviewed~ Focus, Datavideo, New Tek ~

BROADCAST & PRODUCTION SYSTEMS DIVISION Anycast Station in 2005 Briefcase of Wonders – Delivers big results in small package. –Government Video.com (June 2005) Excitement across the board Perfect for schools, government meeting documentation, and even night clubs. – –Video Systems (August 2005) The most portable and affordable “truck in a box” – –Studio Monthly Magazine (Feb 2006)

BROADCAST & PRODUCTION SYSTEMS DIVISION Broad range of End-Users Houses of Worship (HOW) Video production companies Universities / colleges / high schools In-house corporate communications Public access Broadcast / cable news

BROADCAST & PRODUCTION SYSTEMS DIVISION Target Markets Corporate AV Schools Event Management Companies Rental Houses Public Venues Government Cable TV Broadcast House of Worship

BROADCAST & PRODUCTION SYSTEMS DIVISION Competitive overview NewTek Tricaster Edirol V-440HD Broadcast Pix Datavideo SE-400

BROADCAST & PRODUCTION SYSTEMS DIVISION

Notable Anycast Station Users

BROADCAST & PRODUCTION SYSTEMS DIVISION Anycast Station in Torino

BROADCAST & PRODUCTION SYSTEMS DIVISION Anycast Station First-in Demo Program ECS – IA Hermes Music – TX Midwest Media Group – IL Progressive Electronics – MO Texas Media Systems – TX New candidates???? 1.Buy Anycast Demo Unit. 2.Get On-line training and pass certification test. 3.Get listed on Sony Anycast website. 4.Do Demo. 5.Register Demo. 6.Make Sale. 7.Collect $2000 SPIFF. 8.Repeat as necessary…

BROADCAST & PRODUCTION SYSTEMS DIVISION ConclusionConclusion 1.The Anycast Station is an exclusive, one- of-a-kind unit with no real competition. 2.As the hub of a production / presentation system, it also promotes the sale of cameras, projectors, VTRs, mics, etc. 3.Very high demo-to-sale ratio, “They see it,… they buy it”. 4.Dealers willing to invest in the product can see significant additional profits.