Copyright 2007, Information Builders. Slide 1 Extending WebFOCUS Business Intelligence to Mobile devices Toronto User Group Information Builders (Canada) Inc. April 2011

Copyright 2007, Information Builders. Slide 2 Reporting Query & AnalysisDashboards InformationDelivery PerformanceManagement EnterpriseSearch Visualization & Mapping MobileApplications App/Dev, Portals & Mash-ups PredictiveAnalytics MS Office & e-Publishing User Facing Extended Business Intelligence Core Services Extensions to WebFOCUS platform allow building more application types at lower costs Business to Business Real Time Data Warehouse & ETL Master Data Management Data Quality Business Activity Monitoring Integration WebFOCUS Business Intelligence Core Services + Extended Business Intelligence Mainframe Relational Spreadsheets Access Spreadsheets Access Data Warehouse Data Warehouse 3 rd Party Providers 3 rd Party Providers Cust. … … … … Intranet Extranet Internet

Copyright 2007, Information Builders. Slide 3 Reporting Query & AnalysisDashboards InformationDelivery MobileApplications User Facing Extended Business Intelligence Core Services Extensions to WebFOCUS platform allow building more application types at lower costs Integration WebFOCUS Business Intelligence Extending to Mobile devices Mainframe Relational Spreadsheets Access Spreadsheets Access Data Warehouse Data Warehouse 3rd Party Providers 3rd Party Providers Cust. … … … … Visualization & Mapping App/Dev, Portals & Mash-ups MS Office & e-Publishing Performance Management Enterprise Search Predictive Analytics Business to Business Master Data Management Data Quality Business Activity Monitoring Real Time Data Warehouse & ETL Intranet Extranet Internet

Copyright 2007, Information Builders. Slide 4 Mobile Business Intelligence Overview

Copyright 2007, Information Builders. Slide 5 Mobile Business Intelligence State of the Market  3 Years ago the vote was  No mobile Business Intelligence (BI)  Custom Client Applications  Today  Everything is going mobile  Benefit: Access to real time information anywhere  Early Adopters: Executives, Middle Managers  Hard Choices  Client vs. Browser based applications  What content to deliver  What BI functions are important  How to deliver on small screen  What makes it difficult  Device choices & Screen size choices

WebFOCUS Mobile Business Intelligence What it provides  Portable Online web content  Reports, Charts and Dashboards across all device browsers  KPIs, Briefing books, Business Analytics, Transactions  Device leveraging web apps for Online and Offline  Embedded Analytics Engine and Data  Transform Reports into Charts and Dashboards  Device aware: Mouse/Finger, Swipe, Tap, Pinch, Zoom  Can use native device apps  Native device portal apps  Access, capture, save, catalog, navigate, search web content  Subscribe and receive alerts and pushed documents  Brings web content easily to the native app user Copyright 2007, Information Builders. Slide 6

WebFOCUS Mobile Business Intelligence Portable Online web content  Information Builders Mobile philosophy and BI strategy  Open, flexible and device independent  No additional development or deployment costs  However, tablet market is changing face of mobile BI  Native iPad app was made available  iPad is clear leader in market  Leverage device specific capabilities  Use self-service mobile portal or custom deployment Copyright 2007, Information Builders. Slide 7

Across mixed devices: Reporting Copyright 2010, Information Builders. Slide 8 BB OS6BB OlderAndroidiPhone

Across mixed devices: Charting Copyright 2010, Information Builders. Slide 9 BB OS6BB OlderAndroidiPhone

Across mixed devices: Guided Ad hoc Reporting Copyright 2010, Information Builders. Slide 10 iPhoneXoom

Across Mixed Devices: User Prompted Reports Copyright 2010, Information Builders. Slide 11 BB OS6BB OlderAndroidiPhone

Across Mixed Devices: KPIs Copyright 2010, Information Builders. Slide 12 BB OS6BB OlderAndroidiPhone

Across mixed devices: Self-service browser portal Copyright 2010, Information Builders. Slide 13 BB OS6BB OlderAndroidiPhone

Device leveraging Offline web apps

Copyright 2007, Information Builders. Slide 15 WebFOCUS Mobile Business Intelligence Device leveraging Offline web apps  Ease of Use  Single Tap UI paradigm  95% of most commonly used Excel functions  Ease of Development  Client-side dynamic device detection  Build once, fit in any device  Industry Standard  iPhone App-like UI  Most familiar Gestures  Available in HTML or Flash

WebFOCUS Mobile Business Intelligence Access Active menu to interact with Data  Tap Column title  Sort  Filter  Calculate  Visualize  Chart  Rollup  Pivot  Tap Cell  Comments  Filter Copyright 2007, Information Builders. Slide 16

WebFOCUS Mobile Business Intelligence Data in any Chart, Rollup or Pivot Table  Robust Chart Engine  About 30 Flash/HTML5 Chart types available  Create Charts based on any data  Swap X/Y Fields, Add/Remove Fields  Change Aggregation types  Create Rollup table or Pivot table on the fly Copyright 2007, Information Builders. Slide 17

WebFOCUS Mobile Business Intelligence Offline Interactive Dashboards Copyright 2007, Information Builders. Slide 18

WebFOCUS Mobile Business Intelligence Device leveraging Offline web apps Copyright 2007, Information Builders. Slide 19 Droid XXoom

Native device portal apps

WebFOCUS Mobile Business Intelligence Native device portal apps – Introducing Mobile Faves Copyright 2007, Information Builders. Slide 21

Mobile Faves app What it is  Native app for consumption of WebFOCUS content  Provides controlled access to WebFOCUS content through:  Mobile Favorites portal (normal “pull”)  attachments (“Open in Mobile Faves”)  Subscribed documents (automatic “push”)  Access to any online WebFOCUS application  Identical app on iPad and iPhone  Android app possible in future Copyright 2007, Information Builders. Slide 22

Mobile Faves app Enhance experience beyond browsers  WebFOCUS produces content, leverage on all mobile devices  Access directly  Customized through guided ad hoc form  Embedded in a web app  Delivered via  Web apps don’t have easy way of managing offline content  Save, , cataloging of stand-alone content  Active Technologies or PDF documents Copyright 2007, Information Builders. Slide 23

Mobile Faves app Copyright 2007, Information Builders. Slide 24

Mobile Faves app Copyright 2007, Information Builders. Slide 25

content from Mobile Faves Copyright 2007, Information Builders. Slide 26

Open in attachments Copyright 2007, Information Builders. Slide 27

Watch list for push Copyright 2007, Information Builders. Slide 28

Search saved documents and comments Copyright 2007, Information Builders. Slide 29

Copyright 2007, Information Builders. Slide 30 Live Demonstration

Copyright 2007, Information Builders. Slide 31 Mobile BI Usage Benefits and Differentiators

Active Technologies for Mobile Benefits  Ease of Use  Single Tap UI paradigm  95% of most commonly used Excel functions  Ease of Development  Client-side dynamic device detection  Build once, fit in any device  Industry Standard  iPhone App-like UI  Most familiar Gestures  Available in HTML or Flash Copyright 2007, Information Builders. Slide 32

Mobile Favorites for iPhone/iPad Benefits  Native iPhone/iPad App interface  Available in Apple App Store  No Additional development  Instant Access to Reports and Dashboards  Seamless User experience  Store locally  Share Reports  Update data Copyright 2007, Information Builders. Slide 33

Mobile Faves for iPad and iPhone Usage Benefits over bare Browser  Values  Easy / fast way to access, view, store, manage BI content  Simple and uncomplicated interface  Start app – Display last Mobile Faves list  Tap item – Display content, Tap save or  Leverage portable web content model  No separate local app gadgets to manage, update  Share content across devices and platforms  App is administrative – works for any use  Excellent platform for Active Technology capabilities  Analytic – interactive – disconnected  Any user can have own WF Mobile Faves list Copyright 2007, Information Builders. Slide 34

WebFOCUS Mobile Solutions Key Values and Benefits  Active Technologies + Mobile Faves App = Best in Class  Active = Analytics engine embedded in each report  Drill, filter, sort, roll up, report  graph  dashboard  Without waiting on IT  All portable web content  Mobile Faves App  Capture and store BI documents  Subscriptions – Watch lists, attachments  Easy Tap and Search  Deliver deep Analytics compared to other offerings  Offline, store, subscription watch lists, attachments,...  No special software or hardware required  Same development tools, servers, processes for each report. Leverage all existing BI investments. Copyright 2007, Information Builders. Slide 35

Copyright 2007, Information Builders. Slide 36 Information Builders Mobile Strategy and Roadmap

Mobile Strategy and Roadmap Native vs. Web based Approach Copyright 2010, Information Builders. Slide 37 Native vs. Web is not an either or question. The answer is both! Websites should work no matter what device you are on.

Mobile Faves How it fits into overall IB Mobile Strategy  Value add to portable solutions  Simple interface  Content access through Mobile Favorites server  Exception is attachments  Current device support  iOS native app only: iPad, iPhone, iPod Touch  Market adoption will drive plans porting to Android, BlackBerry, or webOS (HP/Palm) devices Copyright 2007, Information Builders. Slide 38

Mobile Faves app Availability – Release  WebFOCUS – Available Q  Latest Active Technologies – support HTML 5 / Gesturing  Mobile Faves app available now in App Store  Free download (uses mobilefaves.ibi.com site)  Requires license for WebFOCUS Mobile Favorites to work with customers WebFOCUS Server  Mobile Faves works today with WF release 7702M  Without enhanced Active Technologies features Copyright 2007, Information Builders. Slide 39