Looking at Leaflets Session 1 Looking at some professional leaflets Objectives Know what these terms mean:  Paragraph style Left aligned Justified  Heading Sub-heading  Two-Fold Single-Fold Recognise some features of good leaflet design Label a leaflet to show good and bad features

Looking at Leaflets Some Features of Good Design Consistent layout –spacing –alignment Not overcrowded - good use of space Careful use of a few colours Careful use of a few fonts (usually 2 or less) Pictures used to attract attention or to inform

Looking at Leaflets Sans serif Font 2 colours - Black and White Two folds

Looking at Leaflets Adult Audience Paragraphs left aligned Paragraphs separated by a blank line White text on black background Good use of white space - not overcrowded Text aligned with edge of picture

Looking at Leaflets Sans serif Font Brighter colours - younger audience? Still only 4 main colours Rounded edges with white border This is a bit over crowded Paragraphs left aligned

Looking at Leaflets This is a bit over crowded Two text colours These symbols lead the reader through the leaflet One large dark image is the background across three pages.

Looking at Leaflets Sans serif Font Adult audienceDark and Light Green are the main colours Paragraphs justified Image used to get attention, and to make a point about what the Budget is spent on Charts used to inform the audience This text follows the shape of the picture One-Fold Leaflet

Looking at Leaflets Sans serif FontDark and Light Green are the main colours Paragraphs justified This image is a smaller version from the front page Clear, clean design Excellent use of white space

Looking at Leaflets Two main colours - black and white This is clever use of two colours Sans Serif Font Adult Audience Text wrapping around the picture Paragraphs Justified

Looking at Leaflets Consistent Layout Consistent Alignment Use of white space

Looking at Leaflets Three text colours Younger Audience? This is a bit over-crowded This picture is wider than the background -clever effect

Looking at Leaflets The whole thing a bit over crowded

Looking at Leaflets White or dark blue text on a blue background Clever use of Bold white text Excellent use of space Sans Serif Font Paragraphs Left Aligned

Looking at Leaflets Light blue or dark blue text on a white background - opposite colour scheme to the outside pages Clever use of icons

Looking at Leaflets Reminder - Some Features of Good Design Consistent layout –Spacing –Alignment Not overcrowded - good use of space Careful use of a few colours Careful use of a few fonts (usually 2 or less) Pictures used to attract attention or to inform

Looking at Leaflets Choose one of the sample leaflets Fill out a sheet like this Write on the sheet!

Looking at Leaflets Extension - in the shared files folder, there are Word documents with images of various leaflets. Copy one into your own folder, then label all the good and bad features you can. Like this…….. Sans Serif Font Only two colours Good use of icons Things to label: Fonts Paragraphs styles Use of space How many colours used? Pictures used to inform Pictures used to attract attention Columns

Looking at Leaflets Session 2 Planning your own leaflet Objectives Be clear on how many folds your leaflet has Decide how you will place your work on the template Make a draft paper plan for your leaflet

Looking at Leaflets Paper Design Font size and colour Paragraph style Text and Frame colours Background colour Pictures described But …this is a bit scrappy and untidy Use a ruler!!

Looking at Leaflets Audience is children Sideways text - good Too many colours ? White text on a dark background - good Clear modern layout A student’s leaflet Doex this light blue colour work ? Does this look like a professional leaflet? If not why?? Too many fonts?

Looking at Leaflets Audience is..? Adults and children? These coloured boxes look good Too many colours ? Would a plain yellow background for the whole leaflet look better ? Clipart looks amateurish A student’s leaflet Does the Serif font work? Does this look like a professional leaflet? If not why?? Underlined headings … NO!! Excellent pictures and chart