Scott Hagen “Connect Me and Complete My Driving Experience”

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Presentation transcript:

Scott Hagen

“Connect Me and Complete My Driving Experience”

GPS 2.5 Million GPS units will be sold during the back half of this year at Best Buy The average Store will sell 100 GPS units each day on the week of Black Friday US drivers waste 4.2 billion hours driving each year - nearly one full week wasted for every driver!

Connected GPS A Connected GPS helps you… Save Your Time Real time traffic and Airline info Web search and directions on the go Shares your status with those important to you. Automatically Save Your Money On the fly Best Gas Prices and directions to get there Save Your Environment Real time information to get you where you need to go in the most efficient way possible

Connected GPS TomTom 340s live $ live $399 IQRoutes Garmin 1690 $499 2 yrs of service Insignia $199 Twitter

What Are We Doing?  To Help Complete Your Customer’s Experience –Special Buys that are easy to find –Accessories you need Assortment, Merchandising, and Inventory you need to go from 10% to 18% attachment –The Destination for GPS Best Assortment and Information in store and online Available for all GPS solutions

Enabling TRUST  Make sure your products are set to Planogram –Signage and flow are meant to help you help your customers make the right decision  Understand the 3 major benefits of connected GPS –Ensure customers know that connected GPS’s can do more  Use the tools –Hand out the brochures. Use them with your customers and your employees  Complete the Experience –Know how your customers will use the device and show them the accessories that will enhance their experience

Car Electronics Best Buy will sell 1.5 Million Car Units in H2 4.5% YoY Rev Growth Security and Remote start will grow 170% over last Year 62 Million iPod Units have been sold since 2007 and 14 Million more will be sold the back half of this year

Connecting our Customers 62 Million iPod Units have been sold since 2007 and 14 Million more will be sold the back half of this year Our key focus in Mobile electronics will be to connect customer’s iPods to their car in the best way possible

Connecting our Customers Dedicated iPod units offer advanced sound and control Integration into your current Car Stereo New ways to control your driving experience! Start Your Car - coming in October!

What Are We Doing?  To Help you Connect to the iPod/iPhone –iPod/iPhone accessory reflow –Car Stereo Connectivity sideliners –Online and advertising focus on iPod/iPhone connected car solutions –Viper Smart Start Launch Endcap Exclusive 60 Day launch only at Best Buy!

What Are We Doing?  To Help Complete Your Customer’s Experience –Everyday Solution Offers –Special Holiday Solution Buys Alpine Kenwood Pioneer –Install Accessory expansion and availability Over 200 new skus The supply you need

Enabling TRUST  Say “YES!” to the question, “Can I hook my ipod up to my car?” –Know the basics of the ways you can help customers do it.  Know the Everyday Solution Offers –Have them signed, and let customers be aware they can save money by getting the complete solutions  Make sure your products are set to Planogram –Sideliners and Bundle signs need to be set to help customers know what products they can get connected with and how to complete their solution.  Call Install –The Auto Techs are a Huge resource. Get them engaged in the customers experience early