TAG. Org conference 2022 17/01/2014. What is digital marketingThings to know while thinking digital marketingDigital marketing channelsTAG. Org & digital.

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Presentation transcript:

TAG. Org conference /01/2014

What is digital marketingThings to know while thinking digital marketingDigital marketing channelsTAG. Org & digital marketingSuccess stories

 In the broad sense, digital marketing is marketing that makes use of electronic devices such as computers, tablets, smart-phones, cell-phones, digital billboards, and game consoles to engage with consumers and other business partners. Many people confuse digital marketing with internet marketing, Internet marketing is a sub category of digital marketing

 Internet marketing is the use websites, blogs, s and social media channels like Facebook, Twitter, YouTube and LinkedIn in addition to other platforms for marketing and sales activities. Internet marketing adopts more engagement driven activities than ad buying

 Social Media Marketing (SMM)  Pay per Click (PPC)  Search Engine Marketing (SEM) (SEO)  Website optimization  Blogs & micro-blogs  Display advertising  Marketing  Digital PR

Digital marketing Traditional marketing Pull advertisingPush advertising Low investmentVery high investment Global exposureLimited exposure Addresses everyoneSpecific to each target audience Prospecting clientsAttracting and engaging with clients

 Smart phones and tablets are every where  20% of professionals answers direct mail  100% of professionals use Google  Everyone uses social media and search engines  Everyone watches videos online  All company employees are part of our digital marketing team

 Advantages are astronomical. First of all, DM is a type of direct marketing with all the advantages that come with it. Second, it's possible to create uniform messages which are personally formatted for each recipient with great ease. In addition, the use of digital marketing allows you to measure quantitative results, giving you information about exactly who was exposed to your message and when, and which actions the viewer performed as a result.

TAG Org. Inbound Marketing Content Marketing Viral Marketing Website Optimization Display advertising Marketing SEO Organic/paid Blogging & Micro blogging SMM

 Thank you