September 29, :00 pm EDT Section & Branch Best Practices

Current Membership More than 146,000 members More than 25,000 students 20,000 life members 10% of membership is international

Why Do People Join Professional Societies? It’s a career investment They expect something of value in return  Value, to a professional, is something that helps them: Advance their careers Experience leadership Gain peer/professional recognition Gain access to lifelong learning

Overview Finding new members Retaining all members Involving members  All members  New members  Industry Leaders  Government Engineers  Younger members  Students

Finding New Members Member Prospect Ideas  Assigned Members – available on FTP server  Former/Dropped members  Active non-members who may attend meetings or classes  State licensing and registration boards  Competing association members/attendees  College and university alumni  Public and private sector organizations  Students and graduating students

Finding New Members Help ASCE grow! It’s easy… quick… and rewarding!

Finding New Members Work with ASCE HQ on joint development mailings  We will send the membership invitations as a joint project or on your behalf.

Why would an engineer renew?  It’s a career investment  They expect something of value in return  Value is something that helps them: gain recognition gain access to continuing education advance in their career Retaining All Members

Retention Motivators  WIIFM What’s In It For Me?  Value  Unique  Different Generations Retaining All Members

 Career Development  Leadership Programs  Member Benefits  Professional Recognition  Legislative Advocacy  Promoting the Profession  Work with ASCE Continuing Education on joint programs  Networking Why would an engineer renew? Retaining All Members

Professional recognition  Receiving/Presenting Honors and Awards  Life Membership Certificates are mailed to Sections/Branches every fall Special program, brief speech Clear acknowledgement  Listing individual accomplishments on Web sites, in newsletters or at meetings  Membership Advancement & credentialing For Example: William Marcuson III, Ph.D, P.E., Hon.M.ASCE Retaining All Members

Career Development  Climbing the corporate ladder Engineering Grades –ASCE’s Guidelines for Engineering Grades outline the knowledge, skills, and responsibilities associated with engineers at each level of your career – Web.pdfwww.asce.org/files/pdf/professional/ASCEEngGuide_ Web.pdf

Retaining All Members Member Resource Guide  Why are more than 140,000 civil engineers calling ASCE their professional home?  Direct members to their ASCE Member Resource Guide  Comprehensive list and description of all resources and opportunities

Involving Members All members New members Industry Leaders Government Engineers Younger Members Students

Involving All Members Involvement – Committed members renew at high rate  Use all member talents, not just TIME  Ensure the time commitment is small  Outline clear expectations  Ensure their accomplishments are acknowledged  Direct their participation toward maximum benefit  Participation does not need to be traditional to have perceived value

Contact at-risk members  1 st, 2 nd and 3 rd year members  Recently graduated students and students in their last semester  Members that have not renewed by February All at-risk members are available on FTP Involving All Members

Welcome new members using our FTP site Get them involved Myth: The Renewal form is Retention.  Reality: In most cases, members have already determined (consciously/unconsciously) if they will stay prior to receiving the renewal  Fact: The Renewal form is the last step in an effective retention campaign Involving New Members

Welcome New Members with:  Special newsletter, fax or broadcast that includes information a new member may not be aware of  New Member Welcome Kit  Send a special letter, or postcard welcoming new members  Personally invite them to events  Establish a welcome committee for every event  Follow-up with first-time attendees after the event

Coordinate meetings with ASCE leaders and industry leaders  Explain the value of membership  Encourage employers to pay dues  Encourage employers to give paid time off for participation  Inform leaders that active ASCE membership develops and refines the professionalism of their employees (transferable skills) Involving Industry Leaders

Leaders of government agencies  Invite as speakers  Invite as guests Corporate leaders working on government projects  Invite as speakers Conduct a meeting at either facility Involving Government Engineers

ASCE Sections and Branches are a safe environment for developing and refining:  Leadership styles  Communication skills  An appreciation for skills in business development  Expanding their circle of influence Involving Younger Members

Transferable Leadership Skills Work Experience  staff management  decision making  negotiating  public speaking  setting priorities  financial management  sales/marketing ASCE Experience  team building  consensus building  negotiating  presentation skills  issues management  fiscal responsibility  fundraising/membership Involving Younger Members

Involving Students  Fact: Less than 25% of students have ever been contacted by their Younger Member Group  Solution 1: Invite a Younger Member to a meeting (preferably an alumnus)  Solution 2: Join Younger Member Group activities, including K-12 outreach opportunities  Fact: Only 30% of students have attended a Section or Branch meeting.  Solution 1: Hold a joint Chapter- Section/Branch meeting  Solution 2: Hold your Section and Branch meeting on campus  Fact: Almost one-third of students don’t know their practitioner advisor (although 96% of those that do are very satisfied with them).  Solution: Find an active Practitioner Advisor, like recently graduated alumni

Involving Students Only 27% of students know about the graduated dues scale, including 64% of officers First year after $50 Second year after$80 Third year after$115 Fourth year after$155 Fifth year after $205

Involving Students Mentoring  Program will provide personal and professional guidance to civil engineer protégés  New online mentoring coming soon 

ASCE Benefits/Affinity Programs

ASCE Resources Online resources at FTP server to maintain accurate data: FTP://gsd.asce.org and the FTP tip in the Section Informant FTP://gsd.asce.org Online Best Practices Guide/ Toolkit Member Connections

Request membership brochures and applications by:  ing  calling (800) 548-ASCE (2723)  downloading PDF applications, value ads or a PowerPoint presentation at ASCE Resources  Section/Branch monthly standings:

ASCE Resources - FTP FTP://GSD.ASCE.org  Action Calendar  Guides  PowerPoint Presentations  Handbooks  Forms  Logos

ASCE Resources - FTP

Mailing Labels Dues Payments Identify and Acknowledge: New Section Members Distinguished and Honorary Members Life Members ASCE Anniversaries Birthdays ASCE Resources - FTP

EWB COLUMN ON MEMBERSHIP DATABASE ASCE Resources - FTP

ASCE Resources Best practices submitted from Sections & Branches Online Advertising Library Sample letters and scripts Survey Template Membership PowerPoint Corporate/Government Brochures

ASCE Resources Promotional merchandise and materials  ASCE Gift Store  Windproof Folding Umbrella Long Sleeve Polo Briefcase Bag

ASCE Resources Mailing of brochures, applications, etc. sent to all Section/Branch Membership Champions this month Champions Program Engage current members Recruit new members Tool-kit Pizza Party Contact Giselle Chasseloup at Promotional Items

Contact Us at World Headquarters (800) 548-ASCE (2723)  Monday - Friday  9:00 am – 5:00 pm ET Brad Holzwart Manager, Membership Marketing x6120, Angelica Sullivan Manager, Membership Development X6066,

Questions & Answers

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