พัฒนาศักยภาพกลุ่มคนทำงาน ที่บ้านด้วยสื่อ ICT กรณีตัวอย่าง e-tourism ศูนย์วิจัยการจัดการความรู้การ สื่อสารและการพัฒนา วันที่ 16 กันยายน 2551

Pisit Ratanachetkul M.C.A. (e-marketing communication), STOU B. Arch (industrial design), KMITL B.B.A. (marketing management), STOU B.B.A. (tourism management), STOU

3 Perspective of the Global Tourism Industry One of the fastest growing economic sectors worldwide  Average growth rate at 6% (2007), 898 million international tourists  Growth forecasts in next 15 years, average 4.1%  Thailand: average growth rate at 4.7% (2007), 14 million incoming tourists

4 Perspective of the Global Tourism Industry Dominated by SMEs, micro and small enterprises  Components: accommodation, food & beverage, transportation, tour operator, shopping & souvenir, recreation, travel agents, MICE  Globalization & Localization, Niche market Individualization of tourist demand  Customization, FIT

5 Perspective of the Global Tourism Industry A further increase in e-business requires ICT solutions for SMEs  Online travel  WiFi, WiMax, Broadband, mobile technology Pubic-private partnership: PPPs  Policy, public relations, destination information

6 Trends of ICT applicable in Tourism Industry Today, the Internet is a mainstream in industrialized nations Over 1,000 million internet users in 2006, 20% growth worldwide Internet sale volume at 223,000 million USD in 2006, 38% is tourism

7 How Tourism Industry gets the benefits from ICT Delivering your products and services to worldwide market Cost effective for customer self-service and ongoing businesses Open 24 hours / 7 days a week Allows unprecedented one-to-one communications and dynamic personalization

8 Current situation of ICT in Tourism Industry in Thailand Lack of IT workers and related e-skills on the labor market Infrastructure and security system still uncertain Lack of understanding and precedence in ICT of business owners

9 Leading Online Travel Agents Expedia.com

10 Leading Online Travel Agents Travelocity.com

11 Leading Online Travel Agents Tripadvisor.com

12 Leading Online Travel Agents Priceline.com

13 Thai Ecotourism and Adventure Travel Association Teataclub.com  The most completely ecotourism websites in Thailand  Offer ecotourism operators to do real time e-commerce  Products: Bird Watching, Wild Life, Biking, Trekking, Meditation, Rafting, Canoeing, Rock Climbing, Snorkeling, Agro, Cruising, Eco Camp, etc.

14 Thai Ecotourism and Adventure Travel Association

15 Promotion Tools Search Engine Optimization (SEO) Paid Search Engine (PPC) Link Popularity Building Directory Submission Online Advertising Affiliate Marketing UGM Management

16 Promotion Tools CGM Management Online Public Relations Websites and Macro Sites Weblog E-viral Marketing Marketing Mobile Marketing

17 Tips Common name does not guarantee to success The best names will follow most of these eight principles: short, simple, suggestive of the category, unique, alliteration, able to speak, shocking and personalized Web contents should be interactive Globalization, the internet will demolish all barriers, boundaries, and borders To be first in prospect mind Keep the brand focus

Thank you Pisit Ratanachetkul Tel: