A Conventional Strategy in a Mobile World COACH eHealth Annual Conference – May 29 th, 2013 Presenters: Aaron Berk, Director (KPMG) Aron Levitz, Director (Xtreme Labs)

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 1 Agenda 1.mHealth Context 2.mHealth Readiness 3.mHealth Prescription

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 2 “By the end of 2013, the number of mobile- connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.” SOURCE: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017; Retrieved from:

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 3 Let’s put things in perspective… Adapted from: Costa, F.F Social networks, web-based tools and diseases: implications for biomedical research. Drug Discovery Today; 18(5-6), doi:

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 4 Mobile phone recent history Blackberry 850 (2 way pager) st blackberry 1 st blackberry with phone Blackberry iPhone (1 st Generation) 2008 Motorola RazrHTC Dream (Android OS) 1 st Android Phone 1 st iPhone 1 st Razr

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 5 Barriers to mHealth Adoption Keeping Pace with Innovation Misalignment of Incentives to adopt mHealth Technologies Competition instead of Collaboration

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 6 Mobile Readiness

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 7 Assessing mHealth Readiness An effective solution combines Engineering, Business and Design Mobile Product Definition & Planning Market IntelligenceMobile Readiness Infrastructure Evaluation R&D Prototyping & Proof of Concept Architecture Design & API Definition Security AuditApplication & Services Technical Assessment Visual Design ConceptMobile Strategy & Planning

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 8 Assessing mHealth Readiness – Some Questions to Consider What are your business expectations and metrics? Have you thought about mobile development cycles? What are your peers doing today and 5 years form now? Who are potential partners? Can you build, buy or license? What is the state of your existing infrastructure/architectur e? What are your security requirements? What are the critical operating systems and platforms to target? What is your distribution strategy? How are you storing and analyzing data? How can you effectively use prototype to reduce risk in project implementation? How will consumerization affect implementation? What best practices exist for the desired functionality? Do you have a vision for the product’s final design? DesignEngineeringBusiness

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 9 Assessing mHealth Readiness – Mobile Discovery Framework

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 10 mHealth Prescription

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 11 mHealth Prescription # 1 Identify the key business drivers for mHealth adoption. What is the value proposition? What is problem you’re trying to solve?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 12 mHealth Prescription # 2 Assess the mobile readiness of your service delivery partners, including vendors and service providers How can you minimize hybrid processes? What is their strategy? Where are they going?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 13 mHealth Prescription # 3 Simplify your mHealth Journey, avoid big builds… Has someone else already done this? Have you considered prototyping?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 14 mHealth Prescription # 4 Create a vehicle to endorse and integrate with select apps App Store? Web Site downloads? Identify apps that you will use to increase data set Who needs to endorse to establish credibility? How are you going to disseminate ?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 15 Concluding Remarks “Kurzweil stated that by 2009, 89 out of 108 predictions he had made were entirely correct. Of the rest, 13 were “essentially correct”—likely to come true within a few years. A re-evaluation in 2012 determined that Kurzweil’s prognostications are correct a ridiculous 86 percent of the time-and the good news is, this is a man who has predicted that it won’t be too long before we humans conquer death altogether.”86 percentconquer death Raymond Kurzweil Source: Listverse.com

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL. 16 Contact Details KPMG LLP Aaron Berk Director, IT Advisory KPMG LLP, a Canadian limited liability partnership. Xtreme Labs Aron Levitz Sr. Director of Strategic Alliances ABCD