HBK Contracting Website Rebuild Proposal

This is a list of the weaknesses that we compiled after our analysis Current Website Weaknesses SEO Website is not optimized for web site search. Pages don’t have a good title and they don’t mirror what visitors search for Mobile Friendly Website is distorted when accessed using a mobile device. Menu Website menu has too many items that is distracting and may cause visitors to stray and get lost Bounce Rate will be high Spelling & Grammar Website contains some grammatical and spelling mistakes. Slider Too many images in Slider. Must be limited to 4 slides. Site Map & User Flow Website navigation is confusing and sometimes leads to the wrong page.

We have thoroughly assessed HBK’s current web site to present you with a wholly accurate picture of what is needed in your web site design. We have analyzed the website’s strengths and weaknesses. our plan will involve eliminating those weaknesses and capitalizing on the current strengths. We will propel those strengths forward and integrate them, or similar aspects, into the new website design. Why Redesign? Generate CTA (Call To Action) The main goal of CTA is to convert a visitor into a lead and later into a customer. Social Media Need to integrates social media in web design. Web design has experienced a sea of change since the advent of social media on the Internet. Up To Date The current web site does not follow today’s standards. With a website redesign you can take advantage of the latest technology that web-savvy users expect. Mobile Friendly A considerable number of visitors visit the web site using their mobile device. Improve Usability If the visitor can’t find what they’re looking for with the minimum number of clicks, they will leave immediately and they probably will not come back for a long time.

New Design Will Generate CTA (Call To Action) Having strong but relevant calls to action on our website will help us grab the attention of our website visitors. This will help increase user interaction while achieving business goals like: subscriptions, sales, sign-ups, and so much more. User interaction on our website provides us the opportunity to collect data about our customers and potential new customers. We can use these data to make strategic business decisions, as well as improve any part of our website. If people aren’t interacting with our website that means our site is not providing any value or benefit, which devalues the purpose of our site. However, having a strong online presence means having a strong website. So when creating our site we need to make sure to keep visitors’ experience in mind so we can boost website visits, engagement, and improve the user experience.

New Design Will Be Up To Date The team should set an appointment to review the site monthly and quarterly. Monthly at the bare minimum numbers and names should be checked. Changed phone numbers or addresses Key staffers came on board or left Information is current We must use quarterly reviews to think longer-term: take a few minutes to see what our competitors are doing online that we should work into our upcoming plans. Social Media Social media and website should work seamlessly together to promote our online brand. The social media landscape is always changing. It changes so fast that staying head of the game is a real challenge. With one quarter of the world’s population using social media, it’s in our best interest to stay ahead of the trends.

New Design Will Be Mobile Friendly Social apps are among the most used features of mobile devices. In fact, 65% of social network activity is from mobile devices. This means that mobile devices are becoming the first choice for social media users. Also, more users will be getting smart devices, so there will be even more users consuming their web content from mobile devices than are doing so currently. In order to give them the best experience possible, and as mobile devices become even more popular, social networks are developing their platforms with the idea of “mobile first.” This means that websites not only have to be responsive, they have to be developed from the ground up with the mobile user in mind. Improve Usability Information must be accessible and website should not make the users work too hard for the content they come looking for The website will: Have relevant, precise and to the point content Be responsive Have easy navigation and consistent layout