Pitch Your Association…in Less Than a Minute. Products & Their Slogans.

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Presentation transcript:

Pitch Your Association…in Less Than a Minute

Products & Their Slogans

Wendy’s: Where’s the beef? Think Different. When it absolutely, positively has to be there overnight.

Are You a Product Spokesperson? What is the product? What is the product’s slogan or tagline? Why do you want to represent this product?

3 Step Process to Create Your Pitch Create a Headline Twitter-friendly (140 characters or fewer) List 3 Key Benefits Reinforce Benefits Examples Statistics Stories

What Not To Do WorldatWork ( is a nonprofit human resources association for professionals and organizations focused on compensation, benefits, work-life effectiveness and total rewards – strategies to attract, motivate and retain an engaged and productive workforce. WorldatWork and its affiliates provide comprehensive education, certification, research, advocacy and community, enhancing careers of professionals and, ultimately, achieving better results for the organizations they serve. WorldatWork has more than 65,000 members and subscribers worldwide; 95 percent of Fortune 500 companies employ a WorldatWork member. Founded in 1955, WorldatWork is affiliated with more than 70 local human resources associations and has offices in Scottsdale, Ariz., and Washington, D.C. WorldatWork Society of Certified Professionals ® is the certifying body for six prestigious designations: the Certified Compensation Professional ® (CCP ® ), Certified Benefits Professional ® (CBP), Global Remuneration Professional (GRP ® ), Work-Life Certified Professional ® (WLCP ® ), Certified Sales Compensation Professional (CSCP)™ and Certified Executive Compensation Professional (CECP)™. advocacycommunity70 local human resources associationsWorldatWork Society of Certified Professionals

Step 1 - Create a Headline Be succinct – no more than 140 characters Distill it down to the most important thing others need to know about your association » “We provide tools & education to professionals & their organizations to reward employees & produce desired business results.” (122 characters)

Step 2 - Support Headline with 3 Benefits What key benefits support your headline? Make them compelling “The benefits of affiliating with WorldatWork are: Current Knowledge related to the profession Access to other HR Professionals like me Online resources”

Step 3 – Reinforce Benefits Reinforce 3 Key Benefits Examples Statistics Stories

Build Your Own Pitch Develop a pitch for your association Headline 3 Key Benefits Reinforce Benefits Examples Statistics Stories Share it with your peer

Expand Your Reach You Are Your Association’s Spokesperson Use this pitch EVERYWHERE Take every opportunity to market your association

You are your association’s spokesperson