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A: ExchangeB: Distribution 1) Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________. D: ServiceC: Promotion

2) A product that cannot be stored. It is generally considered to be in-tangible. A: ExchangeB: Distribution D: ServiceC: Promotion

D: Utility A: Good C: Time B: Possession 3) A product that can be stored. Generally considered to be tangible.

4) The Following is an Example of what Utility: "I am not able to make it to the store before it closes each day. Fortunately, I can make my purchases online with a bank card." D: Utility A: Good C: Time B: Possession

5) The Following is an Example of what Utility: "I am planning a trip to Australia during winter break. It is now November and I cant find a swimming suit." D: Utility A: Good C: Time B: Possession

D: Form A: Utility C: Time B: Possession 6) The Following is an Example of what Utility: "I could either buy some pre-made brownies or buy the seperate ingredients and make them myself."

7) Activities that work together to get goods and services from producers to consumers D: Sales A: Producers C: Financing B: Functions of Marketing

D: Sales A: Producers C: Financing B: Functions of Marketing 8) Getting the money necessary to operate a business

D: Services A: Functions of Management C: Marketing Information Management B: Goods 9) Getting information to make sound business decisions

A: TrueB: False 10) Marketing adds Utility to products and services.

A: PlaceB: Planning 11) Which of the four P’s of marketing effects the Location and Transportation of the product? D: PromotionC: Pricing

A: the consumers B: the owners or board of directors 12) What is the group that decides whether or not a business will survive? D: the competing businesses C: the government

A: Market Segmentation B: Target Market 13) Focus all marketing efforts on a specific group of customers. D: Behavioral Segmentation C: Customer Profile

14) Segmenting based on where people live. D: Market Segmentation A: Geographics C: Demographics B: Customer Profile

15) Segmentation based on personal characteristics. D: Market Segmentation A: Geographics C: Demographics B: Customer Profile

D: Market Segmentation A: Geographics C: Demographics B: Customer Profile 16) Analyzing a market by specific characteristics to define a target market.

D: Geographics A: Psychographics C: Customers B: Consumers 17) Segmentation based on lifestyles, attitudes, and values.

18) __________ are those people who actually use the product. D: Geographics A: Psychographics C: Customers B: Consumers

19) __________ are people who buy the product D: Geographics A: Psychographics C: Customers B: Consumers

D: Marketing Concept A: Marketing Mix C: Customer Profile B: Pyschographics 20) A combination of four strategies that management uses to market a product and achive organizational goals.

D: Marketing Concept A: Marketing Mix C: Customer Profile B: Pyschographics 21) What do we call a population’s views and personal attitudes about health, fun, and living?

22) What is the term for the phrase "Companies sell what Customers want." D: Marketing Concept A: Marketing Mix C: Customer Profile B: Pyschographics

D: Fewer Products, Lower Prices, and Higher Utility A: Quality Products, Higher Prices, and Lower Utility C: Inexpensive Products, Higher Prices, and Higher Value B: New and Improved Products, Lower Prices, and Adds Value 23) Which of the following are the Economic Benefits of Marketing?

D: Possession A: Form C: Time B: Place 24) Which Utility is a function of Production and not Marketing?

D: Very few decisions are driven by Marketing A: As prices increase demand also rises C: 80% of the sales are made by 20% of the customers B: Marketing is a company’s highest cost 25) Concerning Behavioral Segmentation: Which rule is true for most businesses?

Answers

A: ExchangeB: Distribution 1) Deciding how, where, and to whom products need to be sold to reach the Consumer is called __________. D: ServiceC: Promotion

2) A product that cannot be stored. It is generally considered to be in-tangible. A: ExchangeB: Distribution D: ServiceC: Promotion

D: Utility A: Good C: Time B: Possession 3) A product that can be stored. Generally considered to be tangible.

4) The Following is an Example of what Utility: "I am not able to make it to the store before it closes each day. Fortunately, I can make my purchases online with a bank card." D: Utility A: Good C: Time B: Possession

5) The Following is an Example of what Utility: "I am planning a trip to Australia during winter break. It is now November and I cant find a swimming suit." D: Utility A: Good C: Time B: Possession

D: Form A: Utility C: Time B: Possession 6) The Following is an Example of what Utility: "I could either buy some pre-made brownies or buy the seperate ingredients and make them myself."

7) Activities that work together to get goods and services from producers to consumers D: Sales A: Producers C: Financing B: Functions of Marketing

D: Sales A: Producers C: Financing B: Functions of Marketing 8) Getting the money necessary to operate a business

D: Services A: Functions of Management C: Marketing Information Management B: Goods 9) Getting information to make sound business decisions

A: TrueB: False 10) Marketing adds Utility to products and services.

A: PlaceB: Planning 11) Which of the four P’s of marketing effects the Location and Transportation of the product? D: PromotionC: Pricing

A: the consumers B: the owners or board of directors 12) What is the group that decides whether or not a business will survive? D: the competing businesses C: the government

A: Market Segmentation B: Target Market 13) Focus all marketing efforts on a specific group of customers. D: Behavioral Segmentation C: Customer Profile

14) Segmenting based on where people live. D: Market Segmentation A: Geographics C: Demographics B: Customer Profile

15) Segmentation based on personal characteristics. D: Market Segmentation A: Geographics C: Demographics B: Customer Profile

D: Market Segmentation A: Geographics C: Demographics B: Customer Profile 16) Analyzing a market by specific characteristics to define a target market.

D: Geographics A: Psychographics C: Customers B: Consumers 17) Segmentation based on lifestyles, attitudes, and values.

18) __________ are those people who actually use the product. D: Geographics A: Psychographics C: Customers B: Consumers

19) __________ are people who buy the product D: Geographics A: Psychographics C: Customers B: Consumers

D: Marketing Concept A: Marketing Mix C: Customer Profile B: Pyschographics 20) A combination of four strategies that management uses to market a product and achive organizational goals.

D: Marketing Concept A: Marketing Mix C: Customer Profile B: Pyschographics 21) What do we call a population’s views and personal attitudes about health, fun, and living?

22) What is the term for the phrase "Companies sell what Customers want." D: Marketing Concept A: Marketing Mix C: Customer Profile B: Pyschographics

D: Fewer Products, Lower Prices, and Higher Utility A: Quality Products, Higher Prices, and Lower Utility C: Inexpensive Products, Higher Prices, and Higher Value B: New and Improved Products, Lower Prices, and Adds Value 23) Which of the following are the Economic Benefits of Marketing?

D: Possession A: Form C: Time B: Place 24) Which Utility is a function of Production and not Marketing?

D: Very few decisions are driven by Marketing A: As prices increase demand also rises C: 80% of the sales are made by 20% of the customers B: Marketing is a company’s highest cost 25) Concerning Behavioral Segmentation: Which rule is true for most businesses?