What’s New At Handango! August 2004

What’s Inside Developer Survey Results Helping you sell with Handango –New marketing programs –Direct-to-consumer marketing –Handango Select –Handango’s new Web site –International exposure Helping you sell wirelessly –Handango InHand Helping you sell by yourself –Premium SMS –Handango Commerce Engine And practical tips & tricks from me, the Handango Champion! New!

Developer Survey Results Direct deposit / cheaper wire transfers / PayPal payments Prevent new/updated list abuse Provide s of trial customers Page views by project Customer opt in collection More category/industry marketing programs More marketing for margins programs Better upgrades Calculate best sellers by revenue More paid marketing programs Remove sort by popularity Category limit Remove old customer reviews More detailed customer service issue reporting Handango is constantly striving to bring you what you need to succeed. On March 1 st 2004, we surveyed developers to find out what you really wanted, and here’s what you said:

Developer Survey Results Here’s what we’ve delivered: Direct deposit / cheaper wire transfers / PayPal payments –These are now available for you to take advantage of in your Handango Partner accounts Remove sort by popularity –Done! Here’s what we’re working on: Prevent new/updated list abuse Provide s of trial customers Customer opt in collection More marketing for margins programs Better upgrades Calculate best sellers by revenue Sign up for direct deposit or PayPal in your account!

Selling with Handango

New Marketing & Merchandising Programs Partner Newsletters –Handango recommends software apps to be included in various partner newsletters. Current partners including software recommendations from Handango are Microsoft, Nokia, Sony Ericsson and palmOne. Customer Picks (a.k.a. Listmania) –Top 10 lists of customers’ favorite apps, organized by theme. See: Alerts –Handango Alerts help users get notified of the software they want to know about. Handango Members can create a daily or weekly Alert based on their choice of device, category, product, developer and/or keyword! Let us know if you have apps optimized for specific devices so we can recommend them for partner newsletters!

New Marketing & Merchandising Programs Tell a Friend –This offers a way for customers to let their friends know about a particular app along with a link back to the app. The “Tell-a-Friend” link shows up on the product detail page on Handango.com and most of our partner sites. New & Notable Newsletter –Launched in October 2003, this newsletter features new, updated and notable apps only and is available for Palm OS and Pocket PC titles. It goes out on alternating weeks from the Handango Champion. Post-Trial –Each time a customer requests a trial download, we ask them to enter their . If they enter their and download as a “Guest”, then we will send them an 14 days later asking them to come back and purchase it. (We also recommend newly uploaded apps.) Let us know if you have “New & Notable” apps!

New Marketing & Merchandising Programs Handango Rewards Offer –Each month we send our opted in Frequent Buyers a newsletter that features unique software discounts, application promotions and ways to earn double or triple points! First Look –Handango First Look is a sneak peek program for new software. Customers are able to put your product on a watch list and receive an automatic notification when the product becomes available for download. This is a great way to jumpstart your sales for new products or updates! Removal of Out-of-Date Apps –Handango has begun cleaning up its catalog by removing out-of-date apps in order to provide a better customer experience and increase sales of newer, better apps if you have a new release coming out and are interested in the First Look program.

Going Straight to the Customer Search Engines –Over 30% of customers find us through search engines –We’ve optimized Handango’s site and are purchasing pay-per-click words –We’re feeding our catalog to Froogle –Results: Above-the-fold placements in Web searches; rankings for broad and product-specific keywords; all your apps now available thru Froogle! Direct Marketing –Large-scale promotion kickoff with American Express in Q3 & Q4 –2 million AMEX customers will receive a Handango flyer in their bill! Affiliates –Expanded recruitment & marketing –Result: Number of affiliates & average revenue per affiliate has doubled Stretch your marketing dollars farther by engaging in co-op marketing with Handango. Contact with ideas or proposals. Tell us about sites that would make great affiliates!

Handango Select is a new developer certification program designed to give the best apps more exposure. Benefits include: –Handango Ready logo usage –Higher weighting in catalog Criteria: –Pass 3 rounds of HMR testing –Less than 2% of sales result in support issues –Third-party certification (Palm Powered, Symbian Signed) or proven track record Handango Select to get Handango Select certified & rise to the top.

The New Handango! In honor of Handango’s 5 th Birthday, we decided to give her a new look and feel! –Customers can now shop by device or operating system –More featured placements spots –Homepage based on customer’s device –Improved search tool –Improved online Help section …and many more features Check out all the changes at

Handango France is here! Interested in featured placements on this site? Contact us at International Exposure: Handango France Look for the new Handango Germany next!

International Exposure: New APAC Channels Go to the next page to see the additions! Handango launched 3 newly redesigned APAC Software Stores in May take a look! –Handango Japan –Handango China –Handango Hong Kong/Taiwan

New APAC Channels: Categories Categories have now been added to the left (blue box)

New APAC Channels: Links & Best Sellers List New Global Link added to the top right corner Best Sellers list on the right is now by country!

New APAC Channels: Images Thumbnails have now been added to all products! Contact if you have any apps localized in Asian languages.

Selling Wirelessly

Go Wireless with InHand InHand is an on-device software catalog that allows customers to find, install, and purchase your application with ease! Currently available for: –Windows Mobile Smartphone –Symbian UIQ –Palm OS –J2ME Requirements for inclusion: –Certified (HMR, other) –Meets app size limit Windows Mobile Smartphone < 500K Symbian UIQ < 500K Palm OS < 500K Java < 50K –Instant activation –Trial version available (preferred) Contact if you are interested in getting seen. Download your very own client at

Selling by Yourself

Contact for more information or to sign up for our limited trial. Handango’s New Premium SMS Service Premium SMS = paying with text messages for content With this new service, you get to use Handango’s short codes & trigger codes to market your apps in any way you want -- from banner ads to billboards to magazines! Ideal for: Commercial applications without registration codes Apps under $10 Apps with broad appeal Instant gratification for customers Youth market and those without credit cards Want to know the best part? –There’s no set up fees for you! So why not leverage Handango’s infrastructure to sell more apps?

Handango Commerce Engine 4.0 Keep reading for more additions to the Handango Commerce Engine! Handango has been hard at work to bring you this new version of our Handango Commerce Engine! New features include: Marketing –Gift Certificates for your customers –Multiple languages and currencies –Up-selling Reporting –Manage your returns in no time –Real-time promotion code generation – no longer will you have to wait on us!

Handango Commerce Engine: International 6 Languages: –English –German –French –Italian –Spanish –Japanese 4 Currencies: –U.S. Dollar –British Pound –Euro –Japanese Yen Localization Program: –Free German –Trial basis –For HCE users only! What are you waiting for? Sign up now for your very own Handango Commerce Engine!

Summary Take advantage of features, marketing & ads within Handango AMPP and the new Handango site Get certified with Handango Select Use upgrades to increase lifetime revenue Get ready for investment in Handango.com Localize your apps to get promoted on Handango’s global sites Get on Handango InHand to be front and center Use Premium SMS with no setup costs Run with the Handango Commerce Engine and its scalable features Stay tuned for more announcements from Handango Remember: if you have any questions or feedback, just