Too Zune to tell? Insert names here:. Situational Analysis – 5Cs Company Microsoft Competitor Apple Context Portable music players Collaborators Wal Mart.

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Presentation transcript:

Too Zune to tell? Insert names here:

Situational Analysis – 5Cs Company Microsoft Competitor Apple Context Portable music players Collaborators Wal Mart Best Buy Target Amazon.com Customers Young Adults

4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Price $ $ based on model Place Retail Stores Online Store OEM Distribution Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Place Retail Stores Online Store OEM Distribution Price $ $ based on model Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Place Retail Stores Online Store OEM Distribution Price $ $ based on model Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

4Ps Product - Zune MP3 Player FM Radio HD Video Wireless Sync Share to Share Zune Pass Place Retail Stores Online Store OEM Distribution Price $ $ based on model Promotion Bonus Packs Giveaways Music Pass Promotions Price Reductions

STP LowMediumHigh Adults Young Adults (18-24) Teenagers Consumption Demographic

iFail - The Zune Goes BOOM! Lack of innovation Entered a mature market – Iphone was released June 2007, 7 months after first generation Zune released Poor marketing and promotion Zune Commercial

Unfailing the Zune Product – Should have created a phone/media player instead. – Music – Books – Magazines/Newspapers – Phone Promotion – Better advertising, cleaner message Place – more exclusive outlets