Introduction to Graphic Arts

Major Areas of Specialization in the Graphic Arts Trade Printing Graphic Arts Photography Folding, Binding, and Finishing Proofreading Sales, customer service Writing, design, and Layout Desktop publishing Plate-making

Types of organizations that employ printers Commercial printing plants Universities/Colleges In-House printing plants Newspapers Magazine publishers Book Publishers Yearbook Publishers Greeting Card Publishers Advertising Agencies Print Shops

Personal Traits Important for Successful Printers Ability to listen and follow instructions well Ability to work well with others Dependability

Skills Important for Successful Printers Desire for Perfection Ability to work without direct supervision Accuracy

Advantages of an Occupation in Graphic Arts Variety of Challenging Tasks Open Job Market Sense of Pride and Satisfaction

Disadvantages of an occupation in graphic arts Pressure of work deadlines Close work confinement Rigid standards for accuracy Long hours during peak production periods Most good employment opportunities are confined to metropolitan areas.