PUBLIC SPEAKING Analyzing the Audience Copyright

Identify the Audience Copyright 20122

Audience-Centeredness Audience foremost in mind during speech preparation, presentation Copyright 20123

Audience-Centeredness To whom am I speaking? What do I want them to know, believe, do? What is most effective way of accomplishing that? Copyright 20124

Identification Emphasizing common values, goals, experiences Lets the audience know why they should care about what you have to say Copyright 20125

Egocentrism Tendency to be concerned with own values, beliefs, well-being Copyright 20126

Demographic Analysis Age Gender Religion Sexual orientation Racial, ethnic, cultural background Group membership Copyright 20127

Stereotyping Oversimplified image of group Done by assuming all members are alike Copyright 20128

Psychographic Analysis Activities Hobbies Lifestyle Personality type Copyright 20129

Situational Analysis Size Physical setting Disposition toward topic Disposition toward speaker Disposition toward occasion Copyright

Audience Interest Why is it important for the audience W.I.F.M Copyright

Audience Interest Copyright

Audience Attitude Frame of mind in favor of, or opposed to, person, policy, belief, institution, etc. Copyright

Addressing Audience Attitude Copyright

Getting Audience Information Questions: – Fixed-alternative – Scale – Open-ended Copyright

Fixed-Alternative Do you know what the insanity plea is in the U.S. legal system? Yes _____ No _____ Not sure _____ Copyright

Scale How often do you believe the insanity plea is used in U.S. court cases? veryvery seldomoften

Open-Ended What is your opinion about the insanity plea in U.S. court cases? Copyright

Using Questionnaires Copyright

Adapting Before Assess how audience will respond Adjust to make speech clear, convincing Copyright

Adapting During Adjust for unexpected circumstances Watch for feedback Copyright

Adapting After Use the experience to prepare for the next speech when appropriate Copyright