CAMPUS FARMERS MARKET AN INNOVATIVE PARTNERSHIP APPROACH TO BUILDING CONSENSUS AND GAINING APPROVAL Michael J. Gulich, AIA, LEED Director of University Sustainability

PURDUE UNIVERSITY WEST LAFAYETTE CAMPUS  Approximately 40,000 students and over 15,000 faculty and staff  381 buildings on campus in West Lafayette, IN  Land grant college founded in

HISTORY OF FARMERS MARKET BACKGROUND 3  Started as a wellness initiative for Physical Facilities  Original location for market was in a parking lot behind the Dauch Alumni Center

HISTORY OF FARMERS MARKET WEST LAFAYETTE CAMPUS 4

HISTORY OF FARMERS MARKET WEST LAFAYETTE CAMPUS 5

HISTORY OF FARMERS MARKET WEST LAFAYETTE CAMPUS 6

2012 FARMERS MARKET GOALS 7  Increase foot traffic  Increase vendor participation  Increase customer base  Increase success of the market

2012 FARMERS MARKET STRATEGIES TO ACHIEVE GOALS 8  Relocate market to a central location  Make the market a destination  Provide access to green space and benches

2012 FARMERS MARKET DATE, HOURS, & LOCATION 9  Date:Thursdays from May thru October  Hours:11:00 AM to 3:00 PM  Location:Centennial Mall

HISTORY OF FARMERS MARKET WEST LAFAYETTE CAMPUS 10

2012 FARMERS MARKET BENEFITS OF CENTENNIAL MALL LOCATION 14  High foot traffic area  Central to the academic core  Near Stewart Center for summer conferences  Near short-term parking spaces  20 minute parking for Farmer’s Market  Hardscape for vehicular parking  Near green spaces and bench seating

GREATER LAFAYETTE COMMERCE ORGANIZATIONAL STRUCTURE 15  In 2006, a number of autonomous, local community-based, economic development organizations came together to form Greater Lafayette Commerce (GLC). GLC is built on five council pillars:  Economic Development Council  Downtown Development Council  Capital Resource Council  Chamber of Commerce Council  Workforce Development Council

MARKET MANAGEMENT CONTRACT BETWEEN PURDUE AND GLC 16  GLC manages the market for Purdue and provides the following:  Screens and contracts directly with vendors  Hires Market Master  Handles community advertising

VENDOR CONTRACT 19

SPACE MANAGEMENT & ACADEMIC SCHEDULING 20 PEDESTRIAN SAFETY IS #1 PRIORITY!!! Time for Set-up  Critical class change from 10:15 to 10:30  Have vehicles in location between 9:30 and 10:15 Time for Tear Down  Critical class change from 2:20 to 2:30, 2:45 to 3:00, and 3:20 to 3:30  Have vehicles off Centennial Mall between 3:30 and 4:15 Conflicts for Centennial Mall  August 23, 2012 – Art Print Sale

SPACE MANAGEMENT & ACADEMIC SCHEDULING 21 STUDENT UNION

PURDUE MEMORIAL UNION 22 STUDENT UNION

PARKING 23 STUDENT UNION

GROUNDS DEPARTMENT 24 STUDENT UNION

FOOD STORES 25 POURING RIGHTS CONTRACT

PUBLIC HEALTH INSPECTOR 26

PUBLIC HEALTH INSPECTOR 27

PUBLIC HEALTH INSPECTOR 28

CAMPUS SAFETY AND SECURITY 29

PURDUE STUDENT FARM 33 BIKE TENT INITIATIVE

PURDUE CYCLING CLUB 34 BIKE TENT INITIATIVE

PURDUE CYCLING CLUB 35 BIKE TENT INITIATIVE

PURDUE CYCLING CLUB 36 BIKE TENT INITIATIVE Stats for 4 Weeks Description# People Served221 Bikes Repaired199 Maps Handed Out86 Flats5 Adjust Derailleurs58 Adjust Brakes55 True Wheel26 Lube32 Other55 Referral15

ENTERTAINMENT 37 TOWN SQUARE

ENTERTAINMENT 38 TOWN SQUARE

COMMUNITY SPACE 39

COMMUNITY SPACE 40

COMMUNITY SPACE 41

COMMUNITY SPACE 42 TOWN SQUARE

COMMUNITY SPACE 43 TOWN SQUARE

PURDUE FARMERS MARKET GOALS AND REPORTING 46 Purdue Sustainability Strategic Plan Short Term Goal  Expand the on-campus Farmers Market and publicize its presence and food selection. AASHE STARS Public Engagement Tier Two Credit 12  Criteria: Institution hosts a farmers’ market for the community  0.25 points  Applicability: This credit applies to all institutions located in areas that are not otherwise served by an existing farmers market.