1 Indiana University Select Career Opportunities Orientation Program Jeff Cullar & Jeff Rauch September 22, 2005

2 Be Inspired Be Rewarded Be Yourself Be Inspired Be Rewarded Be Yourself Be

3 Agenda  Kraft’s commitment to excellence  Career development at Kraft  Kraft’s Management Development Program  Internship Opportunities  Q & A

4 Jeffery D. Cullar  Region Vice President – Chicago Region  Nabisco Biscuit Division  Marketing/PR Major  Member of National Black MBA Association  Recruited to Kraft from Pepsi in 1991 Photo of Keynote Speaker

5 Jeffery D. Rauch  Region Director Retail – Chicago Region  Nabisco Biscuit Division  Indiana University Alumni- ’79  Business Major  Began career with “Kraft” in 1980 Photo of Keynote Speaker

6 Be Inspired

7 Strong History 1927 Kraft Deutschland, Hamburg (GER) (Cheese) 1988 Philip Morris 1825 Suchard, Neuchatel (CH) (Snacks) 1895 Jacobs, Bremen (GER) (Coffee) 1903 Kraft, Chicago (USA) (Cheese) 1982 Jacobs Suchard 1990 Philip Morris 1993 Kraft Jacobs Suchard 2000 Kraft Foods 1948 General Food Europe 1985 Philip Morris 1989 Kraft General Food Europe 1867 Tobler, Bern (CH) (Snacks) 1906 Kaffee HAG, Bremen (GER) (entc. Coffee) Startups Mergers/Name changes/“Purchases“ Startup of branchoffices 1970 Interfood, Zürich (CH) (Snacks) 1981 HAG GF AG 1979 General Foods buys 95% of the Coffee HAG stocks Historical Development

8 Helping People Around the World Eat and Live Better Kraft Vision

9  Consumers –First Choice  Customers –Indispensable Partner  Alliances –Most Desired Partner  Employees –Employer of Choice  Communities–Responsible Citizen  Investors–Sustainable Growth Mission: Undisputed Global Food Leaders

10  Put Consumers First  Work Simply, Act Quickly  Play To Win Guiding Principles

11 Consumer Confidence “Which brands do you consider the best?” Source: Harris Poll Sony=7.Honda 2.Dell =7. General Electric 3.Kraft8.General Motors 4.Coca-Cola =9.Microsoft 5.Ford=9. Hewlett Packard 6. Toyota10. Procter & Gamble Kraft Rated #3 Among All Brands

12 Indispensable Partner to Customers P&GGeneral Mills Unilever HPC Coca-Cola Kraft NestlePepsi- Cola 36% 24% 12% 9% 43% “Best of the Best” Overall Kraft Ranked #2 in 2004 U.S. Cannondale Retailer Survey Undisputed Global Food Leader

13 KNAC KIC Latin America Region KIC Central Europe Region KIC Western Europe Region KIC Eastern Europe, Middle East & Africa Region KIC Asia Pacific Region Our Geographic Business Segments

14 Kraft North America Commercial KNAC Fast Facts KNAC headquarters: Northfield, Illinois, U.S. Key countries in the business unit: Canada, United States Some key brands: Kraft cheeses, salad dressings, dinners and other products; Post cereals; Philadelphia cream cheese; Oscar Mayer meats and Lunchables lunch combinations; Maxwell House, Starbucks and Gevalia coffees; Capri Sun, Tang, Kool-Aid and Crystal Light beverages; Oreo, Chips Ahoy!, Nilla, Newtons and Snackwell’s cookies; Ritz, Triscuit and Wheat Thins crackers; Handi-Snacks snack combinations; Planters salted snacks; DiGiorno, Delissio, California Pizza Kitchen, Tombstone and Jack’s pizza; Back to Nature cookies, crackers, cereal, granola dinners and cheese; Boca burgers, nuggets, patties and meat alternatives; Jell-O gelatins and puddings; Cool Whip whipped topping; Velveeta process cheese loaf

15 The Best Brands in the World

16 The Best Brands in the World

Brands over $100 Million in Revenue

18 Five Brands Over One Billion Revenue $

19 New Product Examples: Health & Wellness

20 New Product Examples

21 Be Rewarded

22 Customer Development Organization Structure  The Kraft Foods Customer Development Organization is comprised of more than 30 National, Area and Geographic Sales teams -Team members include Sales Representatives, Manager and others who work together to meet the needs of food retailers and customers across the U.S. and Canada  3 Retail selling teams -Biscuit Direct Store Delivery (DSD) -Pizza Direct Store Delivery (DSD) -Warehouse  Totaling 10,600 people covering over 37,900 retail outlets and selling 1,200 SKUs in 66 categories

23 A – Ahold B – Albertson’s C – C & S D - Costco/BJ’s E - Food Lion F – Giant Eagle G - H E Butt H – Key Wholesalers I – K-Mart J – Kroger K – Meijer L - Military M - Publix N – Safeway O - Super Valu P –Target Q – Wal Mart R - Winn-Dixie Customer Regions Northwest Mid Atlantic Midwest New England Southwest Southeast D E G J H K L M N H R O A B CF P Q I West Area Regions Midwest Northwest Southwest East Area Regions Mid Atlantic New England Southeast Customer Development Career Opportunities Across the United States

24 At Kraft, the best Management Development Associate  Is the best team LEADER  Is an IDEA champion  Delivers superior RESULTS  Develops professional EXPERTISE

25 Management Development Program  Upon joining Kraft, you will be placed into a Management Development Program -Designed to give you exposure to a wide variety of experiences to prepare you for future leadership roles within the organization -Rotational assignments will include experiences in:  Direct selling  Customer Logistics  Retail Analysis  People Management  Program will include formal training, assignment of a mentor, and field trips to various key businesses  Upon successful completion of the MDP, participants will be placed into a position where they will be strategically partnering with a Customer to grow business, both for Kraft and the Customer

26 Rotational Assignments Rotation/ExposureKey Learnings (Aligns with Career Experiences Model) Length of Rotation DSD Sales Rep Warehouse Sales Rep Experience selling Kraft products at retail in both DSD and Warehouse businesses  6 mos. DSD + 6 months Warehouse (either order) OR  12 months One Portfolio Rep Supply Chain – Biscuit Customer Logistics & Warehouse Customer Service Exposure to/experience in non-direct sales functions 1 months DSD Cust Logistics + 1 week on-sight Cust Svc Orientation Merchandising Coordinator or District Coordinator First level people management, prioritizing, scheduling, routing, employee relations, team building. 3 – 6 months Sales Analytics Category Analyst or Region Analyst Experience using systems/information to support line sales & leverage consumer insights to influence consumer demand 3 months * In addition, approximately threes weeks allocated for orientation, training and field trips

27 Kraft’s Approach to Career Development 1.Recruit the best people 2.Challenge them to add the most value and to fulfill their potential 3.Provide wide range of career and development opportunities 4.Offer World Class Training Sales Leaders Be Inspired Be Rewarded Be Yourself Be Inspired Be Rewarded Be Yourself Be

28 Individual Contributor Manager Director Executive  Refinement of personal and technical skills  Learning the culture and adapting to professional standards  Collaborating with others  Re-allocating time to others and still complete their own tasks  Accomplishing work through others  Being available for planning, coaching development  Evaluating others on abilities  Coaching managers through performance evaluation & development  Broad business knowledge and perspective  Skilled communicator able to share direction through several organizational layers  Being proficient at setting and evaluating strategy  Understanding multiple views and roles  Developing people to execute the strategy and direction  Commanding respect from internal and external constituents Kraft Career Path

29 Internships at Kraft – Customer Development Organization  12 weeks in duration with focus on professional development and skill-building versus “summer job”  Assigned key project(s) such as: -Market analysis, project planning, support new item launches -Additional day-to-day assignments – Run actual sales route; Merchandise product  Comprehensive internship program includes: -Plant tours -Group Intern events

30 Be Yourself

31 The right people in the right places, contributing fully to meet business & personal goals The Right People …………………………… Diverse in every way The Right Places ….……… In every function, level & geography Contributing Fully……… From their wide range of talent & skills To Meet Business Goals…….…. That exceed traditional targets, markets and geographies Which Requires ………. Improving our diverse employee profile Our Diversity Vision

32 Be

33 Employer of Choice “100 Best Companies for Working Mothers” –Working Mother “Top 50 Companies for Diversity” –DiversityInc “Top 50 Places for Latino Women to Work” –Latina Style “Best Companies for Financial Professionals” –CFO Magazine “50 Best Companies to Work For in Germany” –Great Places to Work Institute “Top 10 Best Workplaces in Greece” –Great Places to Work Institute “50 Best Companies in Mexico” - Great Places to Work Institute

34 Be Inspired Be Rewarded Be Yourself Be Inspired Be Rewarded Be Yourself Be