Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. The purpose is to benefit the sponsor. It appeals to the emotions not the intellect. It appeals to the emotions not the intellect. Encourages readers to take action based on emotions instead of reasoning. Encourages readers to take action based on emotions instead of reasoning. The purpose is to persuade. The purpose is to persuade.

Propaganda Act on Emotions Act on Emotions Not to Think Rationally/ With Your Brain Not to Think Rationally/ With Your Brain

Most Propaganda Techniques Make statements with little to no real evidence. Make statements with little to no real evidence. While many ads are true / factual, you need to think for yourself. While many ads are true / factual, you need to think for yourself.

Slogan Slogan A distinctive phrase or motto used in advertising or a promotion to get a person to remember a product. A distinctive phrase or motto used in advertising or a promotion to get a person to remember a product. Quiz time Quiz time

Bandwagon persuasive technique that invites you to join the crowd. persuasive technique that invites you to join the crowd. Everybody’s doing it! Everybody’s doing it! Often uses weasel words Often uses weasel words

Bandwagon This technique tries to persuade everyone to join in and do the same thing.

Testimonial Statement endorsing an idea/product by a prominent person. Statement endorsing an idea/product by a prominent person. Product can be inside or outside particular field. Product can be inside or outside particular field. Musical artists, Musical artists, Sports giants, Sports giants, Actors/actresses Actors/actresses

Testimonial An important person or famous figure endorses a product.

transfer Projecting good or bad qualities from one person or group onto another Projecting good or bad qualities from one person or group onto another The positive or negative association will “rub off” on the other person or group The positive or negative association will “rub off” on the other person or group Politicians posing next to the flag, with troops, with veterans to appear patriotic Politicians posing next to the flag, with troops, with veterans to appear patriotic An ad for a dietary supplement features a researcher in a white lab coat with a clip board to make the product appear more scientific An ad for a dietary supplement features a researcher in a white lab coat with a clip board to make the product appear more scientific

Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended.

Repetition The product name or keyword or phrase is repeated several times. How many times can you use the word “Fresh?”

Glittering Generalities Words are used to suggest a positive meaning and linked to highly valued concepts without actually really making any guarantee. Words are used to suggest a positive meaning and linked to highly valued concepts without actually really making any guarantee. Example: “Pure and Fresh” Example: “Pure and Fresh”

Glittering Generalities Positive words to describe product.

PLAIN FOLKS When a leader presents himself as a common person who can understand and empathize with a listener's concerns. common person common person 2 nd – When ordinary people are used in ads. 2 nd – When ordinary people are used in ads.

When President Clinton ate at McDonald’s, he acted like a common, ordinary America. Oscar Mayer Bologna – having an ordinary kid promoting its product…. Plain folk.

Emotional Appeal Emotional Appeal Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product

Emotional Appeal Emotional Appeal Christian Children's Fund

What is the Propaganda Technique being used? Name the technique _________________BandwagonRepetition Plain Folk Testimonial

Around the Corner from Everywhere Name the technique _________________ PLAIN FOLK

Coke Name the technique _______________ ___ Bandwagon Bandwagon Emotional Appeal Emotional Appeal Repetition Repetition Plain Folk Plain Folk memory.loc.gov/ammem/ ccmphtml/colatime3.html memory.loc.gov/ammem/ ccmphtml/colatime3.html

Coke Name the technique _______________ ___ memory.loc.gov/ammem/ ccmphtml/colatime3.html memory.loc.gov/ammem/ ccmphtml/colatime3.html REPETITION

What Type of Propaganda? Notice the product being sold to help you figure out the type of propaganda. Notice the product being sold to help you figure out the type of propaganda. Bandwagon Bandwagon Repetition Repetition Glittering Generalities Glittering Generalities Emotional Appeal Emotional Appeal

If you don’t wash your hands w/ our soap, look at the germs you are spreading to your child. If you don’t wash your hands w/ our soap, look at the germs you are spreading to your child.

Slim Fast Name the technique __________________Testimonial Repetition RepetitionBandwagon

Slim Fast Name the technique __________________ _ TESTIMONIAL

Which Technique is not used Choices – Not Used Glittering Generalities Glittering Generalities Bandwagon Bandwagon Plain Folks Plain Folks Repetition Repetition

Which one is not a technique? Glittering Generalities

Repetition Repeats words or images to get them ingrained in audience’s mind.

Propaganda Techniques Testimonial Plain Folk Glittering Generalities Emotional Appeal

Propaganda Techniques Glittering Generalities 6. Testimonial (famous endorsement)

Technique Emotional Appeal Plain Folk Bandwagon Transfer

You Guessed It. Bandwagon

Techniques? Can you name 2 techniques Can you name 2 techniques

Jared From Subway Plain Folk and Transfer. Why can it be both? Plain Folk and Transfer. Why can it be both?