RED BULL Energy Drink Mss 225 Magazine and Billboard Presentation Yuan Gao

Introduction  What am I going to sell?  Who is my target consumers?  What is my creative strategy?  What magazine I will choose to advertise?  What other media choices I can make?  What is the non-traditional media I will use?

I am going to sell the Red Bull energy drink Red Bull energy drink is well-known all of the world. It is famous because it can make people excited.

My target consumers

My target consumers are students who are in the sports team in college

Creative Strategy

I will put my ads on sports magazines

Other media choices Television

The non-traditional media Using the FACEBOOK.COM

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