1. Presenters at the National Leadership Conference 2006 with Miss America, Jennifer Berry

2. Presenter: Felicia Donelson National Capital Coalition to Prevent Underage Drinking, (NCCPUD) Washington, DC

3. HIGH SCHOOL LEVEL Learn the issue Advocate the issue Spread the message Repeat

4. COST Milk vs. Smirnoff Ice

5. AVAILABILITY Home Friends/Older Siblings Parents Stores

6. EXPOSURE Magazines Commercials Community Festivals FHM, June 2002 Peephole Views Television Advertisement. Aired in 2004 Sporting Events Billboards Bus Stops

7. TARGET In all aspects of marketing and advertising youth have been targets and the alcohol distributors have nailed a bulls eye.

8. COLLEGE LEVEL ADVOCAY Survive the College Culture Return to your grassroots efforts and local advocacy groups Mentor to those who have yet to travel your path Learn more about the ISSUE

9. Graduate Student Level Choose your stance a. Non Profit Agencies b. State legislature c. Community Advocate d. Law Enforcement e. Federal Agencies NEVER QUIT

10. GET THE MESSAGE OUT Parents – “Grow Up” Policy Makers- “Wake Up” Enforcement Agencies- “Harden Up” Merchants/Store Owners- “Learn Up Schools- “Wise Up” Communities- “Charge Up” Youth- “Stand Up”

11. Thank You!