Being Tire Smart in 2004 Be Tire Smart – Play your P.A.R.T. Pressure Alignment Rotation Tread

2 February 2004  National Tire Dealers Convention  Canadian International Auto Show 2004

3 National Tire Dealers Convention February 11, 2004  Held in Winnipeg, Manitoba  Gathering of tire dealers from across the country  Introduction of the Be Tire Smart- Play your PART Campaign  How to support and participate  Access to brochures and information

4  Great venue to promote Be Tire Smart message  Over people stopped by the NRCan booth  Be Tire Smart material distributed  Advice was giving to drivers on proper tire maintenance Canadian International Auto Show Toronto, February 13 to 22, 2004

5 March 2004  Launch of Be Tire Smart in B.C.  Pacific International Auto Show

6 Vancouver Tire Clinic/Study March 25, 2004  70% of Vancouver passenger vehicles have improperly inflated tires  Percentage at par with National average  Show motorists where to look for proper tire pressure ratings for their vehicles  Tire maintenance procedures FOCUS:  Safety  Environment  Costs ($$$)  « get serious »

7 Pacific International Auto Show  March 26 to April 4, 2004  Be Tire Smart Booth – Popular  visitors to the NRCan booth  Education about proper tire maintenance  Great media coverage

8 April 2004  Messaging on Highway Signs  First National Be Tire Smart Week

9 Getting Tire Smart on Electronic Highway Signs  From April to July  Safety messages regarding tire maintenance  Website  2 Busy routes  2.9 million drivers

10 Be Tire Smart Week April 25 – May 1, 2004  First national Be Tire Smart Week  Over 600 tire dealers participated  More than brochures handed out to consumers  Public statements in support of initiative  Partners: Canadian Tire, Halifax Regional Police  Great media coverage

11 New Partner: Canadian Tire May 2004  450 Canadian Tire Stores distributed over brochures during Be Tire Smart Week  Shared tire maintenance advice and tips with customers and employees  Be Tire Smart advice was included in four separate Canadian Tire flyers to nearly 10 million Canadian households

12 June 2004  Environment Canada Tire Clinic  NRCan Tire Clinic  Michelin Community Health and Safety Week  Toronto Smog Summit

13 Environment Canada Tire Clinic  Participants learned that being "tire smart" is a great way to help reduce greenhouse gas emissions and fuel consumption.  Helped motorists locate their vehicle’s placard for recommended tire pressure

14 NRCan Tire Clinic  NRCan employees pre-registered for an appointment  Participants were shown where to find their vehicle placard and how to properly take tire pressure  Key campaign messages were shared  Opportunity to have their questions answered

15 Michelin Community Health and Safety Week J une , 2004  Companies can take initiative to share the Be Tire Smart – Play your PART message  Employees and the local community benefit from tips on proper tire maintenance

16 Toronto Smog Summit June 21st, 2005  Ideal opportunity to share environmental benefits  Proper tire inflation can help eliminate 1.5 million tonnes of green house gas emissions from entering the atmosphere in one year  To Be Tire Smart helps reduce smog

17 Canadian Industry Program for Energy Conservation  Promotes Be Tire Smart  Report issued shows many facts about energy consumption  More than 640 million litres of fuel could be saved every year with properly inflated tires.

18

19 Rubber Recycling October 2 nd, 2004 « New Frontiers in Rubber recycling »

20 Be Tire Smart launch in Québec October 13, 2004  Media event and tire clinic in Montréal  Impressive media coverage for the day  63% of cars in Québec have at least one tire with an inflation problem  Need to increase understanding among Quebec motorists about the safety and environmental benefits of being tire smart

21 New Partner: CAA-Québec October 2004  CAA Québec joins as a partner in the campaign and was present at launch event  Educating motorists about the importance of simple tire maintenance  Sharing of information with CAA members mean  Safer roads  Fuel savings  Reduced greenhouse gas emissions

!  Great new Website:  Getting Tire Smart on Electronic Highway signs  Canadian International Auto Show 2005  New DesRosiers National Study  2005 Be Tire Smart Week  STILL ONGOING …………… !

23