1. Stopping Idling Vehicles For your attendees’ health and the environment

2. What is Denver Carbon footprint

3. Why is idling on Denver’s radar It is unnecessary Over 400,000 tons of greenhouse gas emissions annually 1 minutes of idling is equal to CO in 3 pack of cigarettes 40,000 tons of air pollution per year Why pilot at CCC

4. Background Nearby school experiencing distracting air quality Councilwoman brings us together CCC interested in being a good neighbor City and County of Denver funds and manages intervention pilot

5. Baseline established March – April 2008 Observations- 18 events (67 vehicles) –larger conventions –mild temperatures (31-81 O F) 81% found idling 40% of these were idling beyond 10 minutes

6. Barriers and Benefits research March-May 2008 18 interviews –CCC Security Manager –Destination Management Companies (3) –Charter bus company management (4) –Vendors (florists, balloons etc) –Coach drivers (4) –Denver Police (2)

7. Barriers Lack of knowledge of the idling ordinance Forgetting to turn off the engine Lack of enforcement Customer service expectations

8. Strategy Development May - June 2008 Transportation Forum –1 person aware of the idling ordinance –Sounding board created Test message on drivers –Fines motivated people the most –Balance with good neighbor and driver health Created materials

9. Strategy Implementation July- October 2008 New signage posted at CCC (18 posted) Letters sent announcing project (80 sent) Pledge sent to companies (27% signed) Prompts distributed – clocks (142) and magnets (392) CCC security guards trained Meetings with general services companies and event planners Meetings with transportation companies

11. Outcomes Qualitative: –Relationship building with event industry –CCC is viewed as a proactive leader –DEH is viewed as proactive & supportive of constituents –Positive local media coverage –Arrow installed automatic shut offs on coaches Quantitative: see following graphs

13. **Note the drop in both number vehicles idling and duration of idling time

14. What can Event Planners do? Involved the riders in advance –Consider making a contribution to a cause in the events attendees name. Generating reciprocity improves your success –Have a distraction for them while waiting to board a bus Remind drivers to turn-off the engine while staging Enter bus and thank guests for helping keep the air clean and that the temperature will adjust shortly Request that event facilities have front door or security people verbally remind drivers to turn their engines off Partner with your CVB to make engines off the new normal