Introduction Mobile apps have become a major part of the smart phone users daily lives There has been a large increase in app usage Mobile advertising is growing rapidly Majority notice mobile ads, which leads to taking action on it app advertising is still a small percentage of mobile ads spending There is an expected increase in spending for brands and marketers over the next few years

History 2010 smart phones and apps started to dominate 2011 app developers were able to make profit by using advertisements There is an increase in the use of ads for more brands in the future

For Marketers Create Brand Awareness Create Products Awareness Hit Certain Segments Holidays Mobile Advertising Apps

Consumers Saving Money Research Product Groupons Don’t want Ads to be annoying!!! Mobile Advertising Apps

Cost Three different types of ads to buy – Non-refresh – Refresh – Dynamic Average cost of a campaign: $100,000 to $200,000 Apple iAd – Beginning of the program the cost was close to $1 million and they kept 40% of the ad revenue – Now it’s about $100,000 and 30%

Mobile Apps Advertising Strengths You have unlimited reach It can tell where you are It provides a strong call to action to buy products or try different services Advertising is extremely effective in this medium Weaknesses Ads are often to general The bad ads don’t put the user in control Most common weakness is that they are extremely Annoying!! Hard to measure Audience