Harrison Winn Amber Foreman Amanda Tetherow We Like It Dirty

Company Background Company name - We Like It Dirty Amanda was photographing Amber while she was racing in an international championship motocross race in the Netherlands Riding Suzuki CR250 Millionaire, Harrison, who was there scouting for talent approached Amanda and Amber about starting a company so we made plans to meet when we all got back to the US.

Team Roles Chief Executive Officer – Amber Chief Financial Officer- Harrison Chief Technology Officer - Amanda

Information Our main focus is on sponsoring serious riders and selling bikes to them and to up and coming racers. We also do some smaller activities, but those are all just in addition and support of sponsoring and selling. Sponsor riders – Storefront & Online Full service garage – storefront Sell dirt bikes – Storefront & online – Specialize in racing bikes – Kids bikes – Street dirt bikes – Kawasaki, Honda, KTM, Suzuki, Yamaha Sell parts – After market parts – Standard parts Clothing line – Storefront & online – Online – Women’s, men’s, children’s clothing – Women’s, men’s, children’s riding gear

Customer Demographics Customer interests: like to ride and like to get dirty. – Our customers are people who are serious about or want to become serious about racing and riding. They are adrenaline junkies and love to ride for that reason. – Online customers are more interested in clothing and gear. – Storefront customers are more interested in the bikes themselves, some clothing and gear. Young customers – 3-15 for kids line target customers – Riders

Marketing Mix Online – Online display ads – ads on the web on other racing info sites that provide a link to our site – Advertise on search engines – become one of the first sites to come up when key words dealing with our products – – former customers with new products or news that comes up about the company – Coupons/sales – in the s we can offer coupons and inform people of upcoming sales Storefront – Video – create videos to show what our bikes and the riders we sponsor can do – Pictures – Use photos to give the store more curb appeal – Classifieds – Advertising in the newspaper – Billboards – advertise through billboards, making our company and riders popular through effective design.

CRM We chose to use a CRM system since we are a new company trying to get customers and build customer relationships. We didn’t think that using an ERP system was the right choice since it is for a much larger corporation than ours that is trying to cut costs. We decided on a program called Sales Cloud by Salesforce.

Sales Cloud This program syncs the company together in a way that makes doing business simpler and more effective. Features include: contract management, product tracking, mass , dashboards that are customizable, tools for sales and marketing, solutions online from the company, mobile access, calendar integration to easily schedule meetings and appointments, user capability to synchronize changes with others on the network. Other companies that have used Sales Cloud include Burberry, The American Red Cross, Dunkin’ Donuts, Electronic Art, Wells Fargo, Nikon, The State of Colorado, Yamaha, and NBC. This system had the best reviews of any of the other CRM systems we looked at.

How we are going to use Sales Cloud We are going to use Sales Cloud to help manage our company. We will use it primarily for the sales and marketing features, product tracking, and to maintain good communication within the company.

Pros of Sales Cloud Includes helpful features to improve communication, like Chatter. Data management and sharing. Great for smaller businesses. More automatic than manually collecting information. Easier access to orders, activities, and other sales information. Flexible Customizable Stable Intuitive Identifies the most problematic and highest paying clients Offers online classes for employees to learn the software

Cons It wont help you to understand your customers at a deeper level. It wont help you check on sales progress or on the effectiveness of your sales people. It is only as good as the data you enter into it. Regular maintenance and updating

Cost $65/user/month for the professional package

References Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education White, Terro. (2010, September 30) Re: The Pros and Cons of Sales Force Automation Solutions [Online forum comment] Retrieved from ezinearticles.com/?the-pros-and-cons-of-sales-force- automation-solutions&id= Salesforce. (2012). Sales Cloud. Retrieved from Top Ten Reviews. (2012) Compare Best CRM software. Retrieved from