1. Channing Downing, Carolyn Hoyt, and Anthony Makransky
Downing, C. (2016) Logo [Photo]
Channing Downing, Carolyn Hoyt, and Anthony Makransky

2. Company background Founders have participated in athletics
Passionate about promoting healthy lifestyles
Wanted to combine both passion and experience
Profits from apparel go towards obesity organizations
Also wanted to engage in community through sponsorships
All four founders pursuing business degrees at UW
Downing, C. (2016) Logo [Photo]

3. Team member roles Channing downing-System Developer
Carolyn Hoyt-Project coordinator
Anthony makransky-Promotion agent
Downing, C. (2016) Logo [Photo]

4. Company processes Free shipping on orders of $50+
Loyalty programs-gain points on your purchases
Extended hours on customer support line service
Organic dry fit material for all clothing
10% proceeds towards Shape Up America! organization
Downing, C. (2016) Logo [Photo]

5. Storefront and online operations
Small store on Grand Avenue in Laramie
Small store in Cheyenne
Online presence expanding in past few years
Shop online 24/7
Simple, easy to use website
Downing, C. (2016) Logo [Photo]

6. Customer demographics
Downing, C. (2016) Logo [Photo]
Storefront accounts for 50% of sales
Online accounts for other 50% of sales
Past few years have seen online sales grow
Mostly Wyoming residents, but nationwide sales growing
Storefront and Online receive very good reviews

7. Marketing Mix Product- athletic sport clothing for everyone
- Including all sizes and colors
- Breathable organic materials
Price- better quality lower price
Place- available in Laramie, Cheyenne, and online
Promotion- local billboards, sponsoring teams, social media
Downing, C. (2016) Logo [Photo]

8. Marketing strategies Sponsoring high school teams
Local billboards on i-80
Social networks (twitter, Instagram, and facebook)
Downing, C. (2016) Logo [Photo]

9. Dynamics CRM Software-Microsoft
More personal for customers
Better fit for small business
Helps gain better insight to customer wants
Multiple ways for customers to interact
Interaction tracking
Automatically tracks sales
Downing, C. (2016) Logo [Photo]

10. System details Offers CRM solutions for various industries
Sales force, marketing planning, customer service Automation
Includes call center & field service solutions
Works exceptionally well with Office 365

11. System Users Rollins College-Education
Precept Ministries International-Non Profit
Sales force consultant-Telecommunications
Servicemax-Software/IT

12. System usage Maximize customer satisfaction through personalization
Adapt to each customers individual needs
Create a more productive selling platform
Build stronger relationships between customers and founders

13. Pros of Dynamics Adaptive software for both customers and founders
Usable across different technology platforms
Offered in 44 languages
Compatible with Explorer, Firefox, and Chrome

14. Cons of Dynamics Lack of vendor help
Very customizable-issue with updates
No search bar
Takes training to get used to

15. Pricing for dynamics $85 per month plan Includes CRM Dynamics system
Also includes Office 365 Enterprise

16. Revenue Model-Advertising
Advertising revenue model puts our products on the market
Facilitates Shape-Up and Sports Team networking
Helps promote our non profit cause
Design heavy business

17. Business Model-Community Provider
Non profit cause oriented
Building community through sponsorships
Develops community by uniting for a cause

18. Web 2.0 Technologies Put to use
Facebook
Pinterest
Hudl
Yammer

19. facebook Allows us to advertise to a wide demographic
Facebook insights allows us reach optimal audience
Promotes community networking

20. Pinterest Caters to mainly Female customers
Allows for more categorized searches
Reaches a wide variety of businesses and consumers

21. Yammer Helps promote a productive business and employees
allows for instantaneous communication between employees
Accessible from computer, tablet, and phone

22. hudl Allows company to advertise to athletes directly
Promotes sponsorship among athletic community
Creates competition with top tier athletic companies

23. references Downing, Channing (designer). Logo [Photo]
Hagg, S. and Cummings, M. (2013). Management information systems for the information age. New York, NY: McGraw-Hill Irwin.
Microsoft (2016). [Customer Engagement through CRM systems] Retrieved from
Software Advice (2016). [Microsoft Dynamics CRM Software] Retrieved from profile/?layout=var_g0
Social media Biz (2016). [How one company uses Web 2.0 tools to run and promote their business] Retrieved from one-company-uses-web-20-tools-to-run-and-promote-their-business
Facebook (2016). [Facebook] Retrieved from
Pinterest (2016). [Pinterest] Retrieved from
Yammer (2016). [Yammer] Retrieved from
Hudl (2016). [Hudl] Retrieved from
Laudon, K.C., and Laudon, J.P. (2011). Essentials of MIS. 9th Ed. Prentice Hall: Pearson Education, Inc. New York, N.Y.