Media Timeline By Sophia Doughty

The history of music videos... What are music videos? Music videos are short films integrating both music and imagery, nowadays music videos are created as a marketing device to promote music recordings. Music videos came into the limelight in the 1980s, when MTV began basing their format around the medium. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles in However, aspects of music videos did exist earlier than this time. Music videos involve different styles in order to draw in different audiences depending on the genre of music for example, animation, live action filming and documentaries although some videos blend together different styles in order to attract different audiences. The very first music video... In 1894, Sheet music publishers Edward B. Marks and Joe Stern hired various performers to promote the sales of their song “The Little Lost Child” by projecting a series of still images on a screen. This was the first step towards music videos. Up to date... In 2010 the number of music videos viewed online reaches 34 billion in the month of May with an estimated number of 183 million viewers. Nowadays there are many new ways of viewing music videos for example through Smartphones, Ipads and Internet sites. Most Viewed song: Justin Bieber: Baby = 620,583,978 Views Longest Music Video: Michael Jackson – Ghost (1995) = 39 Minutes Most Expensive Music Video: Michael Jackson Ft Janet Jackson – Scream (1995) = $7,00,000

Music video timeline… 1894 – First example of an illustrated song: Still images are projected next to a live performance of the song: Little Lost Child. 1960′s- This is the era music videos really took off. The Beatles introduced a whole new way of promoting their music, this was through different types of video, ranging from making a video of the band singing on a rooftop (Get Back) to many psychdelic animated videos (Yellow Submarine). This is what opened up a whole new genre of music. The Beatles abum ‘Sgt Pepper’ inspired many 80′s disco genre music videos due to the inspired physdelia of the band The Beatles produce 10 B/W films which are used as promotional videos for their album release. This kickstarts other artists to promote their songs via music video ‘Elephant Parts’ is the first video album and grammy winner in the category of music video. This video clip is relevant to the video iw will be making as it conveys the strong message that drugs are bad Release of Michael Jackson – Thriller: started a revolutionary craze of unusual music videos Awards show specifically for Music Videos is formed and presented by MTV Public Enemy releases ‘Night of the living baseheads’ which breaks new ground as it presents music videos as a form of cultural expression for artists in the world of hip-hop RUN DMC – Tricky: This song has a strong narrative structure as it cuts between the artist rapping and the moral narrative of the video. This is significant as we could portray the message that drugs are bad, by using this sort of editing effect.

1992- Directors names were shown along with the artist/song name when in music videos, this helped directors get their career started Formatting videos onto DVD became available, this brings a 33 percent growth for music videos worldwide Itunes store opens. 20 days after music vieos were on introduced on iTunes, 1 million songs were downloaded With the launch of Youtube and Myspace two years later music artists such as OK Go and soulja boy begin to see more success through the ability of viewers watching their videos online The number of videos viewed online reaches 34 billion in the month of May with an estimated 183 million viewers.|

The history of Indie Rock Music… Indie rock music is a genre of alternative rock that originated in the United Kingdom and the United States in the 1970s, after the Beatles broke up, new bands formed, experimenting with different and new sounds which resulted in eventually forming the new rock sound of indie. The 1980s was an incredible decade for the Indie music industry. Indie; at this point, was still more of a hard rock genre of music. The most popular Indie band at this time was Nirvana, who soon transformed into a hard rock/metal band. In the 1990s Indie music had become some-what well known as a new genre due to bands making their sound heard by touring the country and bands beginning to become more well known in the industry for example Oasis and Blur. Now, Indie Rock is a huge genre of music having not only having Music channels dedicated to the genre, such as Q and NME but also having music magazines dedicated to the genre as well. Indie bands are becoming a lot more well known and getting a lot more coverage on TV and the internet.

The history of magazine advertisements… Magazine advertisements are extremely significant features of making profits and drawing people into products. Magazine advertisement agencies began in 1890 and since then they have been generally financed by advertising, either by a purchase price, by pre-paid magazine subscriptions, or all three. Magazine ad from the 1950s Magazine ad from 2012

Distribution of music videos… - TV (E.g. MTV/4 music/Kerrang etc.) - Internet (Youtube) - Video Games (E.g. Singstar/Rockband) - CD/CD-Rom (Exclusive Videos on CD’s/Singles) - DVD

The history of Indie Rock music videos… Many people say that Queen’s hit record Bohemian Rhapsody (1975) was the first real ‘Rock’ music video created, although other rock videos were created before this they were not intended for promotional purposes. Since the 1970’s rock music videos have come along a lot as there are now several rock music channels dedicated to playing old and new rock music such as ‘Scuzz’, ‘Q’ ‘NME’ and ‘Kerrang’.

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