Www.arl.org ARL perspectives on accuracy in web analytics reporting on digital libraries CNI Fall 2013 Task Force Meeting Washington, DC December 9, 2013.

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Presentation transcript:

ARL perspectives on accuracy in web analytics reporting on digital libraries CNI Fall 2013 Task Force Meeting Washington, DC December 9, 2013 Martha Kyrillidou Association of Research Libraries

The need for assessment Underlying need to demonstrate our worth The reallocation of resources from traditional services and functions Rapid shifts in information-seeking behavior Increasing user demands

Association of Research Libraries LibValue: an incubator And the history of ARL tools To describe and measure the performance of research libraries and their contribution to research, teaching, learning and community service ARL Statistics™ Since LibQUAL+® Since 2000 MINES for Libraries™ Since 2003 DigiQUAL® ClimateQUAL™ Since 2007

Association of Research Libraries ARL Statistics and web analytics E-metrics dating back in 2001 Founding member of COUNTER Testing data elements with mixed success Downloads, searches, and federated searches Latest Challenge: searches from ‘discovery’ systems

… gripes … from coll-assess “unfortunately, because of the way Discovery systems work, they never interact directly with the source database or platform. Instead, all searches are conducted entirely within the Discovery system’s platform. Thus, there is no search to record at the source database end. So, it is not reported in the DB1 reports as Federated Searches/Sessions. This is a biiiiiiig problem for us” “clients need to complain about the lack of good stats available to us and to demand something better …. I know of some institutions that have implemented Google Analytics tracking for so that they can collect information about the content that users click on from within the <> index. We really shouldn't have to be doing this

The Printed Library Materials I Need for My Work

Print and/or Electronic Journal Collections I Require for My Work

A Library Website Enabling Me to Locate Information on My Own

MINES for Libraries – Scholars OCUL 9th Northumbria Conference, 23rd August

LibValue Special Collections – Google Analytics application LibValue: Digitized Special Collections (video on YouTube) Thursday, August 15, 2013, 1:00–2:00 p.m. easternLibValue: Digitized Special Collections (video on YouTube) Presenters: Gayle Baker, Professor and Electronic Resources Coordinator, University of Tennessee Libraries Ken Wise, Associate Professor, University of Tennessee Libraries