Your Marina As a Stand-Alone Profit Center

“Profitable marinas – don’t store boats!” Your Marina as a Stand-Alone Profit Center

An outgrowth of Public Storage Thought to be a move from storing people’s “stuff” to storing their boats $100 million leveraged into 25 marinas in about 3 years time Learned pretty quickly it’s not a storage business! Your Marina as a Stand-Alone Profit Center

So back to that idea that: “Profitable marinas don’t store boats!” What I really mean to say is… Your Marina as a Stand-Alone Profit Center

“Profitable marinas – play host to the boating experience…” Your Marina as a Stand-Alone Profit Center

The Sales experience vs. the Marina experience Transaction vs. Relationship Encouraging “comeback” vs. “moving up” Your Marina as a Stand-Alone Profit Center

How do we define the boating experience? A day on the water… Much of the boating is done at the dock! Your Marina as a Stand-Alone Profit Center

Let’s talk about marinas as entertainment centers Family fun means something for everyone The boat is the focal point but not the only experience Your Marina as a Stand-Alone Profit Center

Growing new sales from existing customers… Takes a commitment to coming to know them… Training, Fun, Seminars Think of yourself as the “Boating Professional” Your Marina as a Stand-Alone Profit Center

A Focus on Special Events… Special events are great resources for both: Customer retention, and Developing new customers and sales Your Marina as a Stand-Alone Profit Center

Register Get the Resource Guide Your Marina as a Stand-Alone Profit Center

Resource Guide Includes: Templates for press release, radio spots, invitations Event ideas and photos Facility Tour Checklist Suggested Timelines Tips for Marina Product & Service Providers Your Marina as a Stand-Alone Profit Center

Someone should Discover Boating at your marina everyday! Every day is Demo Day at your marina, right? Your Marina as a Stand-Alone Profit Center

Investing in your marina… Invest in delivering the boating experience: Docks Utilities Parking lots Amenities Your Marina as a Stand-Alone Profit Center

Investing in your marina Invest in the environment Today’s “green” customer will give you credit What role does a Clean Marina program play at your marina? Your Marina as a Stand-Alone Profit Center

Organizing the workforce… It’s about delivering on a promise of hospitality. Is there a concierge at your marina? Who’s delivering on how, what and where? Your Marina as a Stand-Alone Profit Center

Organizing the workforce… Who’s managing your customer interactions? Putting “C”s between “P”s. Another idea that resonates these days: “easy makes affordable.” Your Marina as a Stand-Alone Profit Center

Successful marinas are: Focusing on understanding and delivering on a promise of customer service Leveraging the potential synergy between sales, service and experience Mastering social media to better understand and communicate with their customers Engaging customers face to face to build loyalty and commitment Your Marina as a Stand-Alone Profit Center

Wrapping it up… There’s a saying hanging on the wall at my home… “If you’re blessed with a home in the mountains then you’re truly blessed.” Your Marina as a Stand-Alone Profit Center

If you’re blessed with a marina as a part of your operation; you’ve got a competitive advantage! Your Marina as a Stand-Alone Profit Center Because walking the docks is a lot like getting out on the water! And getting out on the water is the first step toward boat ownership!

What do you think? Questions and or comments? Thanks for inviting me; it has been my pleasure! Your Marina as a Stand-Alone Profit Center